A boilerplate is the brief, reusable organization description near the end of a press release. It answers who the organization is and why that context matters to the announcement. It should be verifiable, current, and easy for a journalist to trim or quote; it should not attempt to carry the whole brand story.
Include the essentials
01
Identity and work
Use the organization's official name and say plainly what it does. A product category or service is more informative than a string of superlatives.
02
Relevant scope
Mention location, customers served, founding year, or scale only when those facts are accurate and useful to this release. Support specific rankings, awards, or numerical claims.
03
One next step
Provide the canonical website or a suitable about page. Keep the separate media-contact block for a real name and reachable email or phone number.
A fictional example
About Harbor Lane Workshop: Harbor Lane Workshop is a fictional small business that offers bicycle repairs and maintenance classes in its local community. The team runs appointment-based servicing and introductory workshops for new riders. Learn more at the organization's official website.
Replace every detail in that example with approved facts. Do not use a placeholder domain or an invented founding date in a real release. If the issuing organization is different from the subject of the news, clarify that relationship in the body or boilerplate.
Edit it like a factual paragraph
Aim for a compact paragraph, commonly well under 100 words, unless a distributor has a specific limit. Remove claims such as 'world-leading' unless you can define and prove them. Spell out an unfamiliar acronym on first use. Check the name, capitalization, site link, locations, and any figures each time the boilerplate is reused.
A boilerplate is not a substitute for the news itself. Put the announcement and evidence at the top of the release, then give organization background and media contact information at the end.