eReleases and King Newswire advertise press-release distribution at different package levels. eReleases says its plans include national Cision PR Newswire distribution and editorial review, with allowances that vary by tier. King Newswire lists several networks and site-specific offerings, from broad syndication packages to individual publication options. Because the vendors organize their plans differently, a fair comparison starts with the same story, target audience, and required proof.
Compare the included destinations
On eReleases, inspect the specific national package and any industry lists, images, word allowance, and direct-to-journalist option. On King Newswire, confirm the exact sites and outlets in the specific plan rather than inferring that every partner named on its price page is in every package. Check topic restrictions, eligibility, and whether a named site can decline or remove content.
Ask for recent links from a campaign similar to yours. Syndicated copies, paid publishing, distribution to a wire, and independent reporting should be counted separately. A logo or a claimed monthly audience is not proof that people read your release or that a newsroom endorsed it.
Check price and editorial risk
Total cost
Add writing, extra words, multimedia, international targeting, and expedited service before comparing the final invoice.
Editorial check
Find out what gets reviewed and what happens if a release fails guidelines.
Links and assets
Read current link and image rules, especially when a package advertises search benefits.
Corrections and refunds
Clarify whether a live syndicated copy can be corrected and what the contract promises if a site does not publish.
Choose without a ranking promise
A wider list of publication URLs can be useful for a broad announcement, while a more focused circuit may fit a niche audience. Neither provider guarantees earned editorial coverage, referral traffic, or improved search rankings merely because a release was sent. Measure verified placements, relevant inquiries, and the objective that justified the announcement.
The official pages linked below are the source for current packages and terms. AMEC's planning framework distinguishes publication output from actual response, and PRSA's ethics guidance supports accurate reporting of paid and syndicated exposure.