Looking to shift your brand into high gear? The right automotive PR firm can drive visibility, boost reputation, and put your company in front of the right audiences.
Whether you're launching a new vehicle, promoting auto tech, or growing your aftermarket brand, these specialized agencies know how to navigate the fast-paced world of mobility and media.
Below we highlight 15 top automotive PR agencies that offer proven strategies, deep industry experience, and a passion for all things on wheels.
Automotive PR Firms and Agencies
1. AutoCom Associates
Location: Bloomfield Hills, Michigan
Year Founded: 1995
No. of Employees: 2-10
Specialties: Public Communication, Trade Show Planning, Product Launch Support, Crisis Communication, Media Training, Social Media Support, Technical Papers, Press Releases, Press Kit Production
Industries Served: Automotive, High-Technology
AutoCom Associates specializes in providing public relations services to automotive and high-technology businesses on a global scale. With a team experienced in working with major automotive manufacturers like Ford, General Motors, and Chrysler, as well as several European, Japanese, and Korean suppliers, they offer expertise in media relations, product launches, and crisis communication. Their international experience spans Europe, Latin America, Asia, and the Middle East.
2. Kahn Media
Location: Moorpark, California
Year Founded: 2008
No. of Employees: 11-50
Specialties: Public Relations, Creative Services, Digital Marketing, Social Media Management, Experiential Events, Strategy Development
Industries Served: Automotive, Off-Road, Luxury Lifestyle, Transportation
Kahn Media is a full-service integrated marketing agency specializing in the automotive, off-road, and luxury lifestyle sectors. They offer a comprehensive suite of services, including public relations, visual storytelling, social media management, influencer marketing, and digital marketing, all aimed at enhancing brand positioning and driving consumer engagement. Their in-house team comprises publicists, writers, videographers, editors, and designers, ensuring consistent and effective brand communication.
3. IMRE
Location: Towson, Maryland, USA
Year Founded: 1993
No. of Employees: 201-500
Specialties: Vehicle launches, mobility tech storytelling, influencer marketing, earned media, crisis management
Industries Served: Automotive, Healthcare, Consumer Brands, Tech
MRE is a data-driven marketing and PR firm with deep automotive expertise, serving OEMs like Subaru and Volkswagen, EV startups, and aftermarket leaders. Specializing in vehicle launches, mobility tech storytelling, and crisis management (recalls, regulations), it tailors campaigns to niche audiences—from truck enthusiasts to luxury EV buyers. While also active in healthcare and tech, auto remains a core focus, blending earned media, influencer partnerships, and audience insights to drive engagement in this competitive sector.
4. PCG Digital
Location: Manasquan, New Jersey
Year Founded: 2015
No. of Employees: 11-50
Specialties: Search Engine Optimization, Social Media Advertising, Content Creation, Reputation Management, Digital Marketing Strategy
Industries Served: Automotive
PCG Digital specializes in digital marketing and public relations for automotive dealerships and original equipment manufacturers (OEMs). They offer services such as search engine optimization (SEO), social media advertising, content creation, and reputation management, all tailored to the unique needs of the automotive industry. Their strategies aim to increase online visibility, drive website traffic, and enhance customer engagement for automotive clients.
5. Allison Worldwide
Location: San Francisco, California
Year Founded: 2000
No. of Employees: 501-1000
Specialties: Public Relations, Content Marketing, Digital Strategies, Brand Development, Corporate Communications
Industries Served: Automotive, Consumer Brands, Technology, Healthcare
Allison Worldwide is a global marketing and communications agency that offers a comprehensive suite of services, including public relations, content marketing, digital strategies, and brand development. Their automotive practice focuses on enhancing brand visibility, managing reputations, and engaging consumers through innovative campaigns. The agency's integrated approach ensures that automotive clients effectively navigate the evolving media landscape and connect with their target audiences.
x 6. R&CPMK
Location: Los Angeles, California, USA
Year Founded: 1950
No. of Employees: 51-200
Specialties: Public Relations, Brand Marketing, Media Relations, Digital Strategies, Event Management
Industries Served: Automotive, Entertainment, Lifestyle, Technology
R&CPMK is a dynamic PR and brand strategy firm with a strong foothold in automotive and mobility, working with EV disruptors, legacy automakers, and aftermarket innovators. The agency excels in high-impact storytelling, blending earned media, influencer partnerships, and experiential marketing to launch vehicles, promote auto tech, and engage car culture audiences. Known for its creative campaigns, R&CPMK helps brands cut through noise in a crowded market—from concept reveals to sustainability narratives.
7. Antenna Group
Location: New York, USA
Year Founded: 2005
No. of Employees: 51-100
Specialties: EV/charging infrastructure PR, climate tech policy, B2B mobility tech, and cleantech crisis management.
Industries Served: EV startups, autonomous tech, fleet electrification, and energy grid—not traditional auto OEMs or dealers.
Antenna Group is a cleantech and sustainability PR firm with specialized expertise in electric vehicle and mobility tech communications. The agency partners with EV charging networks (e.g., Volta), battery innovators, and autonomous tech startups to craft narratives around infrastructure rollout, policy advocacy, and decarbonization. While not a traditional auto PR shop, its work bridges the gap between hardtech and transportation—ideal for climate-forward mobility brands.
8. LaunchSquad
Location: San Francisco, California
Year Founded: 1999
No. of Employees: 51-200
Specialties: Media Relations, Content Development, Digital Marketing, Brand Strategy, Storytelling
Industries Served: Automotive, Mobility, Technology, Consumer Products, and more
LaunchSquad is a tech-savvy PR and marketing agency specializing in high-growth sectors, including mobility and automotive innovation. The firm helps EV startups, auto tech disruptors, and smart mobility brands craft compelling narratives around product launches, funding announcements, and industry trends. Known for its storytelling prowess, LaunchSquad blends media relations, content marketing, and digital strategies to position clients as leaders in the future of transportation.
9. DRIVEN360
Location: Peachtree Corners, Georgia, USA
Year Founded: 2004
No. of Employees: 11-50
Specialties: Media Relations, Brand Strategy, Digital Marketing, Event Management, Experiential Marketing, SEO
Industries Served: Automotive, Technology, Lifestyle
DRIVEN360 is a full-service automotive marketing and PR agency specializing in performance, aftermarket, and enthusiast-driven campaigns. Focused exclusively on the auto industry, the firm helps brands—from tuners to OEMs—connect with car culture through media relations, influencer partnerships, and experiential activations (e.g., SEMA, track events). Known for its grassroots approach, DRIVEN360 amplifies stories around vehicle launches, racing, and custom builds while leveraging digital/social strategies to engage hardcore automotive audiences.
10. DriveShop
Location: Redmond, Washington, USA
Year Founded: 1989
No. of Employees: 51-200
Specialties: Automotive experiential marketing, press/test drive events, product launch campaigns, auto show activations, and dealer engagement programs.
Industries Served: Automotive
DriveShop is a premier experiential marketing and PR agency specializing exclusively in the automotive industry, helping brands create immersive, hands-on connections with consumers, media, and dealers. Known for its test drive programs, product launch events, and brand activations, DriveShop bridges traditional PR with real-world engagement—turning press drives, auto show exhibits, and pop-up experiences into earned media opportunities.
11. Cognito
Location: New York, NY, USA
Year Founded: 2000
No. of Employees: 51-200
Specialties: Public Relations, Digital Marketing, Content Creation, Reputation and Crisis Management
Industries Served: Automotive, Finance, Technology, Climate Transition
Cognito is a global communications agency specializing in finance, technology, and the climate transition sectors. They advise organizations on managing reputation and building trust with stakeholders through services like public relations, digital marketing, and content creation. Their team includes former journalists and industry experts, providing compelling and effective strategies for clients.
12. Drive Agency
Location: Bath, United Kingdom
Year Founded: 2021
No. of Employees: 2-10
Specialties: Public Relations, Branding, Marketing, Web Development, Social Media Marketing, Search Engine Optimization
Industries Served: Automotive
Drive Agency is a motorsport and automotive PR specialist, crafting high-performance campaigns for aftermarket brands, race teams, and enthusiast-focused OEMs. The agency blends media relations, influencer partnerships, and experiential marketing (SEMA, track events) to launch products and amplify custom builds. With deep ties to car culture, it excels in grassroots storytelling—from dyno tests to viral "engine reveal" content—but doesn't cover mainstream mobility/EV sectors.
13. Bianchi Public Relations
Location: New York, NY, USA
Year Founded: 1992
No. of Employees: 2-10
Specialties: PR Strategy, Earned Media, Executive Visibility, Thought Leadership
Industries Served: Automotive, Mobility, B2B
Founded in 1992, Bianchi Public Relations is a Detroit-based agency specializing in the automotive and mobility sectors.They offer services such as PR strategy, earned media, executive visibility, and thought leadership, aiming to enhance brand awareness and credibility. With a team possessing over 115 years of combined experience, Bianchi PR has collaborated with 11 of the top North American automotive suppliers, providing deep industry knowledge and extensive media relationships to drive client success. Now, Bianchi Public Relations is part of Franco.
14. Red Marlin
Location: Leamington Spa, UKm
Year Founded: 2009
No. of Employees: 11-50
Specialties: Media Relations, Content Creation, Digital Marketing, Event Support
Industries Served: Automotive
Based in Leamington Spa, UK, Red Marlin is a specialist automotive PR and communications agency. They offer services such as media relations, content creation, digital marketing, and event support, aiming to drive brand awareness and consumer engagement. Their expertise spans various automotive sectors, and they are known for delivering tailored strategies that resonate with target audiences, enhancing their clients' presence in the competitive automotive market.
15. Influence Associates
Location: London, United Kingdom
Year Founded: 2008
No. of Employees: 11-50
Specialties: Public Relations, Brand Management, Media Relations, Strategic Communications
Industries Served: Luxury Automotive, Electric Vehicles, Automotive Events, Automotive Design
Influence Associates is a premier global automotive PR agency specializing in the high-end spectrum of the automotive industry. They focus on sectors such as supercars, hypercars, premium electric vehicles (EVs), collector and classic cars, as well as automotive events and destinations. Their services encompass public relations, brand management, media relations, and strategic communications, all tailored to elevate brands within the luxury automotive market. With a deep understanding of automotive design and lifestyle, they craft compelling narratives that resonate with discerning audiences.
How Did We Pick These PR Firms?
Industry Specialization in Automotive
We focused on PR agencies with proven expertise in the automotive sector. This includes work with OEMs, suppliers, mobility startups, and aftermarket brands. Agencies were selected based on their ability to tailor messaging for industry-specific audiences such as trade media, auto journalists, dealers, and tech partners.
Track Record of Results
Our selection highlights agencies that demonstrate real results—be it increased media coverage, successful product launches, thought leadership placement, or award-winning campaigns. Case studies, media mentions, and client testimonials were reviewed to verify the effectiveness of each firm.
Range of Services Offered
We looked for firms offering comprehensive PR services including media relations, crisis communication, content development, social media, event support, and strategic consulting. Agencies with integrated marketing capabilities or partnerships in digital and branding were also given extra consideration.
Client Portfolio and Reputation
An impressive client list can speak volumes. We reviewed the agencies’ past and present clients, particularly in the automotive and mobility space. Firms with long-standing relationships and repeat clients stood out, signaling both trust and performance.
Location and Market Reach
We included both regional specialists and global firms to accommodate businesses of different sizes and geographic focuses. Whether you’re a local manufacturer or a global EV startup, our list offers a range of firms to suit your target market.
How to Choose the Right PR Firm for Your Business
Define Your PR Goals
Start by identifying what you want to achieve—brand awareness, crisis management, event promotion, media outreach, or thought leadership. Knowing your goals will help you assess whether a firm’s strengths align with your business needs.
Evaluate Industry Experience
Choose a firm that understands the nuances of the automotive industry. This includes knowledge of automotive media, supply chains, regulatory trends, and emerging tech such as EVs and ADAS. Industry fluency saves time and ensures your messaging is relevant.
Consider Agency Size and Culture
Bigger isn't always better. A boutique agency might offer more hands-on support, while a larger one may bring expansive media connections. Consider the agency’s team structure, communication style, and how they collaborate with clients. Compatibility matters for long-term success.
Ask for Case Studies and References
Request examples of similar campaigns they've handled. Look for results in your niche—aftermarket products, fleet solutions, or sustainable transport, for example. Don’t hesitate to ask for references and speak directly to past or current clients for honest feedback.
Clarify Budget and Deliverables
PR budgets can vary widely. Be upfront about your budget and ask what deliverables you can expect—press releases, media outreach volume, reporting, etc. A clear scope of work and reporting cadence will help you measure ROI and avoid surprises.
Think Long-Term Strategy
While some firms excel at one-off campaigns, others offer long-term brand-building strategies. Consider your business horizon and pick a firm that can evolve with your goals, scaling efforts as your company grows or pivots.
