Looking to work with a PR agency that brings culture, creativity, and community to the forefront? Black-owned PR firms are reshaping the media landscape with bold strategies, authentic storytelling, and a deep understanding of diverse audiences.
Whether you’re a startup, nonprofit, or global brand, partnering with a Black-owned public relations firm can elevate your message and amplify your impact.
In this guide, we spotlight 15 of the best Black-owned PR agencies that are leading the way in media relations, brand strategy, crisis communication, and more.
Black-Owned PR Firms and Agencies
1. Vamp
Location: London, UK
Year Founded: 2017
No. of Employees: 11-50
Services: Digital talent management, entertainment PR, and culturally inclusive brand strategies.
Industries Served: Beauty, lifestyle, and entertainment sectors, focusing on the Black British experience.
Vamp is a London-based PR and talent agency founded in 2017 by Christina Okorocha, Ruby-Jade Aryiku, and Rumbi Mupindu. The agency focuses on championing Black British representation across film, television, and digital platforms. Known for culturally driven campaigns, Vamp has worked on major projects for brands such as Netflix, Warner Bros., and Disney, including titles like Black Panther: Wakanda Forever, Just Mercy, and Girls Trip. With a strong emphasis on authentic storytelling, the agency helps elevate Black talent and reshape how diverse audiences are represented in entertainment.
2. Six One Agency
Location: Denver, USA
Year Founded: 2017
No. of Employees: 2-10
Services: Public relations, communications, and brand strategy
Industries Served: Beauty, wellness, and lifestyle
Six One Agency is a multicultural, woman-owned boutique PR firm based in Los Angeles, founded by industry veteran Kilee Hughes. Specializing in beauty, wellness, and lifestyle, the agency develops strategic communication plans that elevate diverse brands. With a commitment to authentic storytelling, Six One has partnered with clients such as Frank Body, Hyper Skin, Luxy Hair, Flawless by Gabrielle Union, and Anser by Tia Mowry. The agency aims to diversify media narratives and amplify underrepresented voices through impactful brand positioning, media relations, and influencer engagement.
3. Agency 54
Location: Birmingham, Alabama
Year Founded: 1954
No. of Employees: 11-50
Services: Public relations, marketing, public affairs, and creative strategies.
Industries Served: Consumer goods, corporate sectors, and public affairs.
Agency 54, originally established as Jesse J. Lewis & Associates in 1954 by Dr. Jesse J. Lewis Sr., is recognized as one of the first African American-owned public relations and advertising agencies in the United States. Based in Birmingham, Alabama, the agency has a longstanding history of promoting diversity and inclusion in media and advertising. Notably, in 1955, the firm collaborated with Coca-Cola to launch the company's first marketing campaign targeting African American consumers, featuring prominent Black figures such as Willie Mays, Sugar Ray Robinson, and the Harlem Globetrotters. Over the years, Agency 54 has expanded its services to include public relations, marketing, public affairs, and creative strategies, serving various sectors including consumer goods, corporate industries, and public affairs.
4. Michelby & Co
Location: Houston, USA
Year Founded: 2013
No. of Employees: 11-50
Services: Media relations, brand development, and digital content creation.
Industries Served: Women entrepreneurs and creatives of color.
Michelby & Co. is a Houston-based, Black-owned boutique public relations agency founded by Michelby L. Whitehead. The firm specializes in brand messaging, media relations, and communications, aiming to elevate entrepreneurs, particularly women and creatives of color. Michelby & Co. offers services such as securing press and media opportunities, strategizing campaigns for product launches and grand openings, providing media training and workshops, managing crisis situations, and crafting compelling brand messaging. The agency's clients have been featured in outlets like Forbes and CBS, reflecting its commitment to enhancing media visibility for underrepresented voices.
5. DNA Brand Architects
Location: Fourways, Gauteng
Year Founded: 2012
No. of Employees: 51-200
Services: Brand storytelling, public relations, and creative campaign development
Industries Served: Entertainment, food and beverage, and lifestyle brands.
DNA Brand Architects is a South African public relations agency founded by Sylvester Chauke. The agency has executed notable campaigns for brands such as Nando’s, Tastic, and Pernod Ricard. Their collaboration with Tastic, including the "Tastic x Laduma – Spirit of Ubuntu: True Generosity" campaign, earned Gold in the Food and Beverage category and Silver for Campaign of the Year at the 2021 PRISM Awards. DNA Brand Architects was also recognized as the Best Large PR Consultancy of the Year at the PRISM Awards in 2021, 2022, and 2023. The agency is known for its creative and culturally relevant brand messaging, aiming to connect brands with African consumers through immersive storytelling and meaningful campaigns.
6. TJM & Co. Media Boutique
Location: New York, USA
Year Founded: 2015
No. of Employees: 2-10
Services: Media relations, content creation, crisis management, and digital strategy
Industries Served: Various
TJM & Co. Media Boutique is a Brooklyn-based public relations agency founded by Tiffany Joy Murchison. The firm specializes in empowering purpose-driven brands through integrated public relations and digital marketing strategies. TJM & Co. offers services such as media relations, content creation, crisis management, and digital strategy, catering to sectors including nonprofit organizations, educational institutions, and public service entities. Tiffany Joy Murchison is also the author of P.R.Y. Until..., a guide for small business owners on DIY public relations. She is recognized for her commitment to diversity, equity, and inclusion, holding certifications in DEI communication strategies and actively mentoring Black and women entrepreneurs through various initiatives.
7. 360 Marketing & PR
Location: Camden, NJ, USA
Year Founded: 2016
No. of Employees: 2-10
Services: Digital marketing, advertising, branding, design, social media management, and website development.
Industries Served: Various
360 Marketing & PR is a Black- and woman-owned full-service marketing and public relations agency founded by Dania Ceruti and Vania Abdul-Badee. Headquartered in Camden, New Jersey, with additional offices in Philadelphia, Toronto, and The Bahamas, the agency offers a comprehensive suite of services, including digital marketing, advertising campaigns, branding, design projects, social media management, and website development. 360 Marketing & PR holds several certifications, such as MWBE (Minority and Women’s Business Enterprise), SBE (Small Business Enterprise) certified by the US Treasury of New Jersey, MBE certified by The National Minority Supplier Development Council (NMSDC), WOSB and WBE certifications through WBENC, and DBE certification by the Port Authority of NY and NJ.
8. MissionKey Communications
Location: Columbia, Maryland, USA
Year Founded: 2006
No. of Employees: 2-10
Services: Public relations, media outreach, and strategic communications.
Industries Served: Various
MissionKey Communications is a public relations agency founded by Samantha McCoy in 2006. The firm specializes in positioning entrepreneurs and leaders to gain media attention that increases trust with their audiences and attracts new clients, supporters, and investors. Their services include media pitching, contributor opportunities, media interview preparation, press release writing, social media strategy, crisis communications, live event support, and speaking engagements. McCoy brings experience from her role as a senior producer at a Baltimore radio station and has presented at events such as the Smithsonian National Affiliations Conference and the National Black Public Relations Conference.
9. A Gold Consulting
Location: New York, USA
Year Founded: 2020
No. of Employees: 2-10
Services: PR strategy, development, and VIP relations
Industries Served: Fashion, beauty, and retail
Founded in 2020 by Ah-Niyah Gold, A Gold Consulting is a Black woman-led boutique PR agency based in New York City. Specializing in fashion, beauty, and culture, the firm has represented clients such as Topicals, Theophilio, and Black Fashion Fair. Notably, A Gold Consulting supported Topicals in announcing a $10 million funding round and led press efforts for Black Fashion Fair's publication launch. The agency is committed to elevating emerging minority voices in the industry.
10. Walker + Associates Media Group
Location: Memphis, USA
Year Founded: 2017
No. of Employees: 2-10
Services: Public relations, media strategy, branding, and campaign development.
Industries Served: Beverage, beauty, and lifestyle
Walker + Associates Media Group is a boutique publicity agency founded by Lindsey A. Walker, specializing in media relations and event publicity for brands in the beverage, beauty, and lifestyle sectors. The agency offers services including media pitching, event publicity, digital campaigns, on-site coordination, and brand development. Their clients have been featured in outlets such as Forbes, Black Enterprise, and The New York Times. Walker + Associates Media Group is committed to elevating brand visibility and credibility through strategic storytelling and targeted media outreach.
11. LaFynk
Location: Denver, USA
Year Founded: 2024
No. of Employees: 2-10
Services: Public relations, talent representation, marketing strategy, and production management
Industries Served: Creatives, entrepreneurs, and small businesses
LaFynk is a Black-owned public relations and entertainment agency founded by Rashod McKay Jr. in Denver, Colorado. The agency specializes in amplifying the voices, visions, and stories of Black and POC creators, aiming to foster an inclusive space that empowers individuals to showcase their creative prowess in arts, entertainment, and technology. LaFynk offers services in public relations, talent representation, marketing strategy, and production management. The agency also curates community-based initiatives, such as the "Blooming Minds" event series, to support and celebrate diverse creative expressions.
12. UWG (UniWorld Group)
Location: New York, USA
Year Founded: 1969
No. of Employees: 51-200
Services: Advertising, public relations, event marketing, and branded entertainment
Industries Served: Various
Founded in 1969 by Byron Lewis, UWG (UniWorld Group) is the longest-standing multicultural advertising and marketing agency in the United States. Headquartered in Brooklyn, New York, the agency specializes in connecting brands with diverse audiences through services like advertising, public relations, and event marketing. Under the leadership of CEO Monique Nelson, UWG has served clients such as Ford, Colgate-Palmolive, and The Home Depot, emphasizing cultural storytelling and strategic communications.
13. Burrell Communications Group
Location: Chicago, IL, USA
Year Founded: 1971
No. of Employees: 51-200
Services: advertising, public relations, digital marketing, media planning and buying, and more
Industries Served: Various
Founded in 1971 by Tom Burrell, Burrell Communications Group is a Black-owned, Chicago-based agency specializing in multicultural marketing and communications. Renowned for culturally resonant campaigns, the agency has served clients like McDonald’s, Toyota, Coca-Cola, and Comcast. In 2023, Burrell was acquired by a minority-owned equity consortium led by FVLCRUM Funds and Channing Johnson, ensuring continued Black ownership. Under CEO Tara DeVeaux, Burrell remains committed to authentic storytelling and strategic insights that connect brands with diverse audiences.
14. PasciVite
Location: San Francisco, USA
Year Founded: 2016
No. of Employees: 11-50
Services: PR, marketing, security, content creation.
Industries Served: Various
PasciVite is a privately held creative media agency founded in 2016 and headquartered in San Francisco, California. Specializing in PR, marketing, security, and production services, the agency offers data-driven, human-centric solutions to clients across various industries. PasciVite has collaborated with companies such as Google, T-Mobile, and Georgia State University. The agency is led by CEO Maximillian Naza, a Forbes Under 30 Scholar with a background in computer science and experience in the tech and startup ecosystems.
15. LEPR Agency
Location: Charlotte, NC, USA
Year Founded: 2017
No. of Employees: 11-50
Services: Public relations, crisis communications, media relations, and diversity and inclusion communications
Industries Served: Various
Founded in 2017 by LaToya Evans, The LEPR Agency is a Black-owned public relations and marketing firm headquartered in Charlotte, North Carolina. The agency specializes in strategic public relations, crisis communications, media relations, and diversity and inclusion communications. Serving a diverse clientele—including corporations, nonprofits, political figures, and celebrities—The LEPR Agency has worked with organizations such as Twitter, Coca-Cola, Fifth Third Bank, and the family of George Floyd. Under Evans' leadership, the firm has become one of the largest Black-owned PR agencies in the U.S.
How Did We Pick These PR Firms?
Emphasis on Black Ownership and Leadership
To create this list, we prioritized firms that are proudly Black-owned and led. This wasn’t just about representation — it’s about recognizing agencies that are actively shaping narratives, building community trust, and creating pathways for more diverse storytelling in the PR space.
Proven Track Record
Each agency featured has demonstrated measurable success. We reviewed case studies, media placements, client testimonials, and industry recognition to ensure these firms deliver real results. From Fortune 500 clients to rising startups, these PR pros have consistently elevated brands and driven engagement.
Range of Services
Our selection includes firms offering a variety of public relations services — including media relations, crisis communications, digital strategy, influencer outreach, event management, and brand development. We wanted this list to be diverse in not only who runs the agencies, but in how they serve clients across different business needs.
Industry Diversity
The firms on this list don’t cater to just one sector. Whether you're in fashion, tech, wellness, nonprofit, entertainment, or education, you’ll find agencies here with deep experience in your niche. This ensures that the recommendations are relevant to a broad range of readers and industries.
Innovation and Cultural Impact
Lastly, we looked at how these PR agencies go beyond traditional media relations. Many are leveraging social media, digital tools, and influencer partnerships to create culturally resonant campaigns. Their ability to navigate cultural conversations with authenticity and impact was a key factor in our selection process.
How to Choose the Right PR Firm for Your Business
Define Your Goals
Before hiring a PR agency, clarify what success looks like for your brand. Are you looking for media coverage, brand awareness, crisis management, or audience growth? Knowing your goals will help you find a firm that aligns with your vision.
Consider Industry Experience
Look for PR firms with experience in your specific industry. A beauty brand may benefit from a different PR approach than a tech startup or nonprofit. Agencies familiar with your field will already have the media relationships and market insights needed to make an impact.
Evaluate Their Services
Not all PR agencies offer the same range of services. Some specialize in media outreach, while others focus on digital marketing, influencer campaigns, or thought leadership. Review the services offered and make sure they match your needs — whether it’s launching a product or managing your brand reputation.
Assess Their Cultural Fit
Choosing a PR partner is like choosing a collaborator. Make sure their communication style, values, and working approach match yours. If your brand is mission-driven or community-focused, a culturally aware firm can ensure your message resonates authentically.
Ask for Results
Finally, don’t be afraid to ask for case studies or past results. A great PR firm should be able to show how they’ve helped similar businesses grow. Look for demonstrated media coverage, brand engagement metrics, or testimonials that back up their claims.
