Cannabis communications require clear product facts, a defined audience, and attention to the rules of the market involved. The firms below publicly describe cannabis-sector PR work. Their inclusion is not an endorsement of a product, health claim, or regulatory position.
Firms to consider
NisonCo
Cannabis, hemp, and CBD public relations. NisonCo describes cannabis media relations, press releases, executive thought leadership, and reviewer outreach, alongside search services. Ask which part of a proposed program is earned PR versus SEO or paid work.
MATTIO
Cannabis media relations and strategic communications. MATTIO presents cannabis-sector communications and media-relations work. Its broader service set includes social, influencer, investor, and event communications; confirm the specific team and scope for an engagement.
Grasslands
PR for cannabis and other U.S. brands. Grasslands describes strategy-led public relations and showcases cannabis-related work. Compare its experience in the relevant geography and customer segment rather than treating sector experience as interchangeable across markets.
How to compare
- Define the product category, jurisdictions, audience, and approved claims before requesting a pitch.
- Ask how the team reviews product descriptions, imagery, testimonials, and media targets for the applicable rules.
- Request examples that distinguish earned coverage from paid or sponsored placement.
- Agree on factual review, crisis escalation, reporting, and correction processes in advance.
Before you contact a firm
Rules for cannabis and hemp products differ by place and can change. An agency can advise on communications, but a current legal and regulatory review may still be necessary for claims or distribution. Do not use a PR listing as a substitute for that review.
These descriptions reflect the firms' own published service information. Request a current proposal and check fit, conflicts, and terms directly with each firm.