In today’s competitive market, consumer brands need more than great products—they need standout storytelling. Public relations (PR) agencies specializing in consumer goods help brands cut through the noise, build trust, and drive sales through strategic media placements, influencer partnerships, and crisis management.
The right PR firm can transform a product’s visibility. From food and beverage to beauty and retail, top agencies craft campaigns that resonate with target audiences, leveraging earned media, social buzz, and purpose-driven narratives.
Below we highlight the 15 best consumer products PR firms in 2025, evaluated for their industry expertise, client results, and innovative approaches to brand building in a digital-first era.
Consumer Products PR Firms and Agencies
1. Edelman
Location: New York, USA
Year Founded: 1952
No. of Employees: 6,000+
Services: Corporate communications, crisis management, and brand strategy
Industries Served: Various
Edelman is the world’s largest independent PR firm, known for its leadership in corporate communications, crisis management, and brand strategy. Founded in 1952 and headquartered in Chicago, the firm serves global clients like Unilever, Microsoft, and Starbucks. With over 60 offices worldwide, Edelman delivers data-driven, integrated PR solutions across sectors including technology, healthcare, and finance. Its reputation for innovation and trust-building makes it a top choice for corporations seeking strategic, high-impact public relations support.
2. Weber Shandwick
Location: New York, USA
Year Founded: 2001
No. of Employees: 1001-5000
Services: Influencer collaborations, sustainability storytelling, retail activation, crisis management, media strategy
Industries Served: Various
Weber Shandwick, part of Interpublic Group (IPG), is one of the world’s leading global communications firms. Formed in 2001 through a merger, the agency offers expertise in corporate reputation, public affairs, crisis management, and integrated media strategy. With a strong presence in sectors like healthcare, technology, and consumer brands, Weber Shandwick has partnered with companies such as Microsoft and Nestlé. The firm blends earned, paid, and owned media to drive impactful communications across global markets.
3. Ketchum
Location: New York, USA
Year Founded: 1923
No. of Employees: 1001-5000
Services: Food marketing, corporate reputation, crisis management
Industries Served: Food & beverage, health & wellness, household products
Ketchum, a global communications consultancy under Omnicom Group, is known for its deep expertise in food, wellness, and sustainability communications. Founded in 1923 and headquartered in New York, the firm combines behavioral science and purpose-driven storytelling to help brands like PepsiCo and Clorox engage modern consumers. Through its Global Food & Beverage Practice, Ketchum addresses trends like plant-based innovation and ethical sourcing, while also offering corporate reputation management, crisis response, and strategic insights worldwide.
4. FleishmanHillard
Location: St. Louis, USA
Year Founded: 1946
No. of Employees: 1001-5000
Services: Brand positioning, influencer engagement, corporate social responsibility (CSR) communications
Industries Served: Retail, food, beauty, consumer technology, and more
FleishmanHillard, part of Omnicom Group, is a globally recognized PR and communications firm founded in 1946 and headquartered in St. Louis, Missouri. The agency offers expertise in corporate reputation, brand strategy, crisis management, and DE&I communications. Its “True MOSAIC” practice leads initiatives in diversity, equity, and inclusion. Serving clients across industries like food, technology, healthcare, and finance—including General Mills—FleishmanHillard delivers integrated, insight-driven campaigns that help brands connect meaningfully with global audiences.
5. Ogilvy PR
Location: New York, USA
Year Founded: 1980
No. of Employees: 10,000+
Services: Brand storytelling, digital and social PR, corporate affairs
Industries Served: Luxury, fast-moving consumer goods (FMCG), home goods, beauty, and more
Ogilvy PR, the public relations arm of WPP’s Ogilvy network, is a global leader in corporate communications, brand storytelling, and digital influence. Headquartered in New York and founded as part of Ogilvy & Mather in 1980, the firm serves clients like Dove and IKEA. Ogilvy’s “Fusion™” model blends data, creativity, and experience to deliver integrated PR campaigns. With a global presence in over 80 countries, the agency excels in reputation management, purpose-driven content, and social engagement.
6. Burson
Location: New York, USA
Year Founded: 2024
No. of Employees: 5,000-10,000
Services: Crisis communications, influencer partnerships, corporate affairs
Industries Served: Beauty, food & beverage, home goods, and more
Burson, formed in 2024 through the merger of BCW and Hill & Knowlton, is a leading global PR and communications firm under WPP. Headquartered in New York, Burson blends data-driven insights with creative strategy to support brand reputation, corporate affairs, and digital engagement. The agency works with major clients like Johnson & Johnson and Nestlé, serving sectors including healthcare, food, and consumer goods. Burson is recognized for its strength in crisis management and integrated communications.
7. Golin
Location: Chicago, USA
Year Founded: 1956
No. of Employees: 1001-5000
Services: Food marketing, health and wellness public relations, digital strategy
Industries Served: Various
Golin, a global PR agency under Interpublic Group (IPG), was founded in 1956 and is headquartered in Chicago. Known for its innovative “g4 model,” the firm organizes teams into four communities—strategists, creators, connectors, and catalysts—to deliver integrated communications. Golin serves major clients like McDonald’s and Pfizer, with expertise spanning healthcare, retail, and consumer brands. The agency is especially strong in digital strategy, purpose-driven campaigns, and health & wellness communications powered by data and storytelling.
8. MSL
Location: Paris, France
Year Founded: 2009
No. of Employees: 1001-5000
Services: Sustainability communications, shopper marketing, crisis management
Industries Served: Consumer packaged goods (CPG), beauty, retail, and more
MSL, a global PR and communications network under Publicis Groupe, specializes in CPG, beauty, and retail sectors. With offices in over 40 countries, MSL delivers strategic communications, influencer marketing, and crisis management for clients like L’Oréal and Nestlé. Known for its earned media expertise and purpose-driven storytelling, the agency also offers sustainability and shopper marketing services. MSL once introduced “People’s Lab,” a crowdsourcing platform designed to gather consumer insights and fuel innovation.
9. Day One Agency
Location: New York, USA
Year Founded: 2014
No. of Employees: 51-200
Services: PR, social media strategy, influencer marketing, digital content creation, and brand storytelling
Industries Served: Consumer brands across food & beverage, fashion, tech, financial services, and lifestyle
Founded in 2014, Day One Agency is a creative communications firm blending PR, social media, and digital strategy to help consumer brands build cultural relevance. With offices in New York, Los Angeles, Chicago, and Portland, the agency has crafted standout campaigns for clients like Chipotle, American Express, and Nike. Known for its trend-driven, social-first approach, Day One was named PR Agency of the Year by Campaign US in 2024.
10. DeVries Global
Location: New York, USA
Year Founded: 1978
No. of Employees: 51-200
Services: Beauty PR, influencer marketing, trend forecasting, branding
Industries Served: Beauty, fashion, wellness, and more
DeVries Global, a boutique agency under Interpublic Group (IPG), is known for its culture-first approach to brand storytelling, trend forecasting, and influencer marketing. Headquartered in New York with offices across Asia and Europe, the firm specializes in beauty, fashion, and wellness. Formerly the U.S. PR partner for Olay and Pantene, DeVries continues to work with leading global brands—particularly in Asian markets—crafting campaigns that resonate with culturally attuned, diverse consumer audiences.
11. 5WPR
Location: New York, USA
Year Founded: 2003
No. of Employees: 201-500
Services: Product launches, direct-to-consumer (DTC) marketing, crisis communications
Industries Served: Food & beverage, retail, consumer technology
Founded in 2003 by Ronn Torossian, 5WPR is a full-service independent PR agency based in New York City. The firm specializes in sectors such as food & beverage, retail, and consumer technology, offering services including product launches, direct-to-consumer marketing, and crisis communications. By combining earned media, influencer partnerships, and data-driven strategies, 5WPR crafts high-impact campaigns that help both emerging and established brands stand out in competitive markets.
12. Hunter
Location: New York, USA
Year Founded: 1989
No. of Employees: 201-500
Services: Food marketing, influencer engagement, trade media relations
Industries Served: Food & beverage, hospitality, consumer packaged goods (CPG), and more
Hunter is an award-winning marketing and PR agency specializing in food, beverage, and hospitality brands. Founded in 1989, the agency blends influencer marketing, media relations, and experiential activations to craft compelling, culturally relevant brand stories. With offices in New York and London, Hunter has executed standout campaigns for brands like Tabasco and Diageo. Their deep expertise in trend-driven storytelling and consumer engagement makes them a top choice for brands seeking impact across shelves and social media.
13. FINN Partners
Location: New York, USA
Year Founded: 2001
No. of Employees: 1001-5000
Services: Brand positioning, corporate social responsibility, digital PR
Industries Served: Wellness, home goods, food & beverage, and more
Founded in 2011 by Peter Finn and headquartered in New York City, FINN Partners is a global integrated marketing and communications agency. With over 1,400 professionals across 36 offices worldwide , the firm offers services in public relations, digital marketing, and brand strategy. FINN Partners has worked with clients such as Tempur-Pedic , providing expertise in wellness, consumer products, and corporate social responsibility to build meaningful brand connections.
14. Allison+Partners
Location: San Francisco, USA
Year Founded: 2001
No. of Employees: 501-1000
Services: Emerging brand strategy, social media, thought leadership, digital marketing
Industries Served: Food tech, appliances, retail, and more
Founded in 2001 by Scott Allison and Andy Hardie-Brown, Allison Worldwide (formerly Allison+Partners) is a global integrated marketing and communications consultancy under Stagwell. Rebranded in 2023 to reflect its evolution beyond traditional PR, the agency offers services including brand strategy, public relations, and digital marketing. With a network of 52 offices worldwide, Allison has collaborated with brands like GE Appliances, Blue Bunny, and Bomb Pop, utilizing innovative tools like Brandgeist IQ to measure cultural relevance.
15. Zeno Group
Location: New York, USA
Year Founded: 1998
No. of Employees: 501-1000
Services: Brand storytelling, digital engagement, corporate reputation management
Industries Served: Food & beverage, retail, consumer technology, and more
Founded in 1998 and headquartered in New York City, Zeno Group is a global integrated communications agency under Daniel J. Edelman Holdings. Embracing the philosophy of "Fearless Pursuit of the Unexpected," Zeno specializes in data-driven storytelling, digital engagement, and corporate reputation management across industries such as food & beverage, retail, and consumer technology. The agency has collaborated with major brands including Starbucks, Coca-Cola, and Netflix, delivering impactful campaigns that blend earned, owned, and paid media strategies.
How Did We Pick These PR Firms?
Proven Track Record of Success
We evaluated PR firms based on their history of delivering successful campaigns for consumer brands. Firms with a portfolio of well-executed campaigns, case studies, and client testimonials ranked higher in our selection.
Industry Expertise
Specialization matters in PR. We selected agencies that have extensive experience working with consumer products, ensuring they understand the nuances of media outreach, influencer partnerships, and crisis management within the industry.
Media and Influencer Relationships
A strong network is key to effective PR. We prioritized firms that have established connections with journalists, bloggers, and influencers in the consumer products space, enabling them to secure meaningful media coverage for their clients.
Creative and Strategic Approach
Standing out in a crowded market requires innovation. We assessed firms based on their ability to craft unique, compelling narratives and execute strategic PR plans that drive brand awareness and consumer engagement.
Client Satisfaction and Reputation
Reputation speaks volumes. We reviewed client feedback, industry awards, and online ratings to identify firms known for their professionalism, reliability, and ability to generate measurable results.
Flexibility and Customization
Every brand has unique needs. We looked for agencies that offer tailored solutions rather than a one-size-fits-all approach, ensuring they can adapt strategies to align with different brand goals and challenges.
How to Choose the Right PR Firm for Your Business
Define Your Goals and Needs
Before selecting a PR firm, clarify what you want to achieve. Are you looking for media coverage, crisis management, influencer partnerships, or brand positioning? Understanding your objectives helps narrow down the best fit.
Assess Industry Experience
Choose a PR firm with experience in your specific sector. A firm specializing in consumer products will have a better grasp of market trends, media contacts, and the best strategies to promote your brand effectively.
Evaluate Their Media Network
A PR firm’s relationships with journalists and influencers can significantly impact your campaign’s success. Ask for examples of media placements they have secured for similar brands and how they plan to get your product in the spotlight.
Review Case Studies and Testimonials
Look for evidence of past success. A reputable firm should provide case studies showcasing their impact on similar businesses, along with client testimonials that speak to their professionalism and effectiveness.
Consider Their Approach and Strategy
Every PR firm has a different methodology. Discuss their strategy for your brand, including their messaging approach, campaign timeline, and expected outcomes. Make sure their vision aligns with your brand identity and goals.
Budget and Pricing Structure
PR services can vary widely in cost. Define your budget early and ensure the agency offers transparent pricing. Some firms charge retainers, while others work on project-based pricing—choose the structure that fits your needs.
Communication and Compatibility
Effective collaboration is essential. Choose a firm with a team that communicates clearly, understands your vision, and is responsive to your needs. A strong working relationship can make all the difference in the success of your PR campaigns.
