Looking to boost your dental practice’s visibility and attract more patients? The right dental PR firm can make all the difference.
In this article, we’ve compiled a list of the 11 best dental PR firms and agencies in the world that specialize in helping dental professionals grow their brands, enhance their online reputation, and secure valuable media coverage.
Whether you're a general dentist, orthodontist, or cosmetic dentistry practice, these top dental marketing experts offer targeted strategies designed to build trust, drive engagement, and ultimately grow your practice. Explore your ideal dental PR partner and take your practice to the next level.
Dental PR Firms and Agencies
1. KMR Communications
Location: New York City, USA
Year Founded: 1998
No. of Employees: 11-50
Services: Media relations, brand positioning, press placements, and strategic PR campaigns
Industries Served: Beauty, health, fitness, medical, and cosmetic dentistry
Founded in 1998 by Katherine M. Rothman in New York City, KMR Communications is a boutique public relations firm specializing in the beauty, health, fitness, and medical sectors, including cosmetic dentistry. The agency is renowned for positioning cosmetic dentists and other healthcare professionals as industry leaders by securing features across various media platforms, thereby enhancing their visibility and reputation. KMR Communications offers a personalized approach to PR campaigns, ensuring clients receive tailored strategies to meet their specific needs. Their expertise has led to features in prominent media outlets such as CNN, The New York Times, and Forbes, among others.
2. EvolveMKD
Location: New York, USA
Year Founded: 2014
No. of Employees: 11-50
Services: Public relations, digital media, social media, and influencer marketing
Industries Served: Healthcare, pharmaceutical, lifestyle, wellness, and beauty brands
Founded in 2014 by Megan Driscoll, EvolveMKD is a New York City-based public relations and digital marketing agency specializing in healthcare, pharmaceutical, lifestyle, wellness, and beauty brands. The agency offers services such as public relations, digital media, social media, and influencer marketing. EvolveMKD has also conducted original research, including studies on media consumption behaviors, to help clients better understand and engage their audiences across traditional and digital platforms.
3. Axia Public Relations
Location: Jacksonville, Florida, USA
Year Founded: 2002
No. of Employees: 11-50
Services: Media relations, crisis communications, spokesperson training
Industries Served: Various
Established in 2002 and headquartered in Jacksonville, Florida, Axia Public Relations specializes in strategic communications for national brands. The firm offers services including media relations, crisis communications, and spokesperson training. Axia has a dedicated focus on the dental industry, providing tailored PR strategies to enhance brand visibility and trust for dental companies. Notably, Forbes recognized Axia as one of America's Best PR Agencies in 2020.
4. Miller Geer and Associates
Location: Los Alamitos, CA, USA
Year Founded: 1975
No. of Employees: 2-10
Services: Strategic design and marketing consulting, media relations, graphic design, and crisis communications
Industries Served: Healthcare
Established in 1975 and based in Los Alamitos, California, Miller Geer & Associates is a public relations and marketing communications agency specializing in the healthcare sector. With over four decades of experience, MGA offers services such as media relations, crisis communications, and brand consulting. The agency has collaborated with prominent organizations, including the California Dental Association, to enhance their public relations efforts. MGA emphasizes strategic planning and research to develop effective campaigns for its clients.
5. Real News PR
Location: Dallas, TX, USA
Year Founded: 2008
No. of Employees: 11-50
Services: Media relations, press release distribution, media training, video production, and crisis communications
Industries Served: Various
Real News Public Relations, headquartered in Dallas, Texas, is the nation's first PR firm staffed exclusively by former journalists. The agency offers a comprehensive suite of services, including media relations, press release distribution, media training, video production, and crisis communications. With a dedicated focus on healthcare, Real News PR provides specialized PR and marketing services tailored for dentists and dental professionals, aiming to enhance their visibility and establish them as industry thought leaders.
6. Barker PR
Location: London, UK
Year Founded: 2008
No. of Employees: 2-10
Services: Public relations, marketing communications, social media management, and content creation
Industries Served: Dental
Founded in 2008 and based in London, Barker PR is an award-winning public relations and communications agency specializing in the dental industry. With over a decade of experience, the agency offers tailored PR campaigns designed to build meaningful relationships within the dental community. Their team combines expertise in dental journalism, publishing, and marketing to create engaging content that resonates with dental professionals, aiming to enhance clients' reputations and commercial success.
7. Cosmetic PR
Location: London, UK
Year Founded: 2015
No. of Employees: 2-10
Services: Public relations, marketing communications, social media management, and content creation services
Industries Served: Aesthetic, medical, beauty, and wellness sectors, with a particular focus on dental public relations
Founded in 2015 by Lucy Hilson, Cosmetic PR is a boutique public relations agency based in London, specializing in beauty, medical aesthetics, and wellness brands. The agency offers tailored PR campaigns designed to build meaningful relationships within these industries. Their team combines expertise in journalism, publishing, and marketing to create engaging content that resonates with professionals in the beauty and aesthetics sectors. Notably, in January 2025, Cosmetic PR was appointed to handle UK press relations for Tooth Club, a dental and aesthetics studio.
8. Holyrood PR
Location: Edinburgh, UK
Year Founded: 2002
No. of Employees: 11-50
Services: Media relations, social media, photography, and video production
Industries Served: Hair & beauty, health, hotel, legal, professional services, property, and more
Founded in 2002 and based in Edinburgh, Scotland, Holyrood PR is an award-winning public relations agency specializing in media relations, social media, photography, and video production. The agency has a strong presence in the dental industry, working with clients like Clyde Munro Dental Group and Scottish Dental Care to boost their public profiles. Holyrood PR also represents surgical associations, government health agencies, and charitable hospitals, offering storytelling-driven campaigns that deliver measurable results.
9. SHERMAN
Location: Chicago, USA
Year Founded: 2001
No. of Employees: 2-10
Services: Media relations, strategic planning, and marketing communications
Industries Served: Dental and more
Founded in 2001 and based in Chicago, SHERMAN Communications & Marketing is a public relations firm specializing in media relations, strategic planning, and marketing communications. The agency has a notable focus on the dental industry, having successfully launched and managed PR campaigns for oral and cosmetic surgery practices, including the Lincoln Park Institute and a pediatric dental practice. SHERMAN's expertise in dental PR is recognized for delivering substantial growth and enhanced brand visibility for its clients.
10. Caveni Digital Solutions
Location: Philadelphia, USA
Year Founded: 2016
No. of Employees: 11-50
Services: Web design, digital marketing, app development, brand strategy, content creation, and business consulting
Industries Served: Healthcare, real estate, technology, and professional services
Founded in 2016 and headquartered in Philadelphia, Pennsylvania, Caveni Digital Solutions is a digital marketing agency specializing in web design, development, and strategic consulting. The agency offers services such as web design, digital marketing, app development, brand strategy, content creation, and business consulting. Caveni serves clients across various industries, including healthcare, real estate, technology, and professional services. While they have experience in the healthcare sector, specific emphasis on the dental industry is not prominently featured in their publicly available materials.
11. Golden Proportions Marketing
Location: Milton, Pennslyvania, USA
Year Founded: 2001
No. of Employees: 11-50
Services: Strategic marketing planning, branding, website design, SEO, PPC advertising, social media management, custom photography and video production, internal patient communications, and more
Industries Served: Dental
Founded in 2001 and headquartered in Milton, Pennsylvania, Golden Proportions Marketing is a full-service dental marketing agency dedicated to helping dental practices achieve growth and success. The agency offers a comprehensive range of services, including strategic marketing planning, branding, website design, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, custom photography and video production, internal patient communications, and call tracking with real-time ROI measurement. Their proprietary Smart Market Dental software captures and scores every dental marketing lead, connecting each call to a patient record for automated ROI tracking.
How Did We Pick These PR Firms?
Specialization in Dental and Healthcare Industries
We focused on agencies with proven expertise in the dental field or broader healthcare sector. Firms were selected based on their portfolio of dental clients, industry experience, and understanding of the unique challenges and opportunities within dental marketing and public relations.
Service Offerings and Integrated Approach
Each agency on our list offers more than just media outreach. We looked for firms that provide comprehensive PR services—such as media relations, reputation management, digital strategy, branding, and thought leadership—to support every stage of a dental practice’s growth.
Proven Track Record and Case Studies
We gave priority to firms that demonstrate measurable success. Whether through published case studies, client testimonials, or documented campaign results, these agencies have delivered real ROI to dental professionals and clinics.
Thought Leadership and Industry Recognition
Another key factor was the agency's standing within the PR and dental communities. We evaluated industry awards, leadership presence at dental conferences, and contributions to professional publications to ensure each firm is a recognized authority in the space.
Global and Local Reach
Some practices need local visibility; others aim to expand nationally or internationally. We included PR firms that offer flexible service areas, so whether you're a neighborhood orthodontist or a growing DSO (Dental Service Organization), there’s a suitable agency for you.
How to Choose the Right PR Firm for Your Business
Define Your Practice Goals
Start by identifying what you want to achieve: Is it more patient leads? Improved online reputation? Media coverage in dental publications? Clear goals will help you choose a PR firm aligned with your objectives.
Look for Industry-Specific Experience
Choose an agency that understands dental terminology, patient behavior, and regulatory considerations. Industry-specific experience often translates to quicker onboarding and more effective messaging.
Evaluate Service Scope and Customization
Some practices need ongoing PR support, while others seek short-term campaigns. Make sure the firm offers scalable and customizable services that fit your budget and needs.
Ask About Reporting and Metrics
Effective PR firms should provide clear reporting on key performance indicators (KPIs) such as media impressions, engagement rates, and ROI. Transparent analytics ensure you’re getting value.
Review Client Testimonials and Case Studies
A firm’s previous work can reveal how they handle real-world challenges. Ask for references or explore published success stories from other dental clients to gauge credibility.
Consider Communication and Compatibility
Finally, find a team you trust and enjoy working with. PR is a long-term relationship—choose a partner who listens well, responds quickly, and shares your vision.
