Looking for the top PR firms in Florida to elevate your brand's visibility and reputation? Florida's dynamic business landscape demands strategic communication, and choosing the right public relations partner is crucial.
We'll highlight 15 of the best PR agencies and firms across the Sunshine State, from Miami to Tallahassee, showcasing their specialties and expertise.
Whether you need help with media relations, digital marketing, crisis management, or crafting compelling brand stories, this directory offers a curated selection of Florida's leading PR professionals.
PR Firms and Agencies In Florida
1. HeyDay Marketing
Location: Coral Gables, Florida
Year Founded: 2015
Number of Employees: 50–99
Specialties: Media marketing, social media management, content creation, branding
Industries Served: Diverse industries, with a focus on the Hispanic market
Heyday Marketing, established in 2015, is a full-service marketing agency headquartered in Coral Gables, Florida. Specializing in media marketing, social media management, content creation, and branding, the agency focuses on engaging the Hispanic market and emphasizes community involvement. With a team of 11 to 50 employees, Heyday Marketing serves a diverse clientele across various industries, delivering tailored marketing solutions to enhance brand visibility and customer engagement.
2. Otter PR
Location: Orlando and St. Petersburg, FL
Year Founded: 2019
No. of Employees: 11-50
Specialties: Media relations, brand strategy, crisis management
Industry Served: Various industries
Otter PR is a leading public relations agency based in Orlando and St. Petersburg, FL, known for its innovative approach and commitment to delivering top-tier media coverage. Founded by industry veterans, Otter PR specializes in brand strategy, media relations, and crisis management. Their team combines creativity with strategic insight to craft compelling narratives that resonate with target audiences. Otter PR has earned recognition for its effective campaigns that drive visibility and engagement for clients across various industries.
3. EvClay Public Relations
Location: Miami, FL
Year Founded: 1940
No. of Employees: 2-10
Specialties: Crisis communications, multicultural communications
Industry Served: Healthcare, education, government
EvClay Public Relations is one of Miami’s oldest independent PR firms, specializing in crisis communications and multicultural outreach. With decades of experience, EvClay provides strategic messaging and reputation management services to help clients navigate complex challenges while fostering positive relationships with diverse audiences. The firm’s expertise spans industries such as healthcare, education, and government. EvClay is renowned for its professionalism and ability to deliver tailored solutions that safeguard and enhance its clients’ reputations.
4. Inside Advantage PR
Location: Orlando, FL
Year Founded: 2015
No. of Employees: 2-10
Specialties: Media relations, reputation management
Industry Served: Various industries
Inside Advantage PR is an Orlando-based public relations agency focused on media relations and reputation management. The firm helps businesses enhance their brand visibility through strategic communication campaigns tailored to their unique needs. Inside Advantage PR works closely with clients to build trust with their audiences by delivering consistent messaging across various platforms. Known for its hands-on approach and commitment to excellence, the agency has become a trusted partner for organizations seeking impactful PR solutions in competitive markets.
5. Durée & Company
Location: Fort Lauderdale, FL
Year Founded: 1999
No. of Employees: 2-10
Specialties: Public relations, marketing, crisis management
Industry Served: Hospitality, legal, real estate
Durée & Company is a full-service public relations and marketing agency based in Fort Lauderdale, FL. Founded in 1999, the firm specializes in a wide range of services, including media relations, crisis management, and special events. With a diverse client base spanning various industries such as hospitality, legal, and real estate, Durée & Company is known for its creative strategies that enhance brand visibility and drive measurable results. Their award-winning team is dedicated to telling compelling client stories.
6. Fish 919
Location: Fort Lauderdale, FL
Year Founded: 2004
No. of Employees: 51-200
Specialties: Franchise public relations, media relations
Industry Served: Franchise industry
Fish 919 is a Florida-based public relations agency specializing in franchise marketing and communications. Founded in 2004 and located in Fort Lauderdale, the firm focuses on helping franchise brands grow through strategic PR initiatives. Fish 919 offers services such as media relations, social media management, and crisis communication. Their expertise in the franchising sector allows them to create tailored campaigns that resonate with both franchisees and customers, making them a trusted partner for many leading brands.
7. KWE Partners
Location: Miami, FL
Year Founded: 1979
No. of Employees: 2-10
Specialties: Luxury travel PR, media relations
Industry Served: Travel and hospitality
KWE Partners is a Miami-based public relations agency that specializes in luxury travel and hospitality marketing. The firm focuses on creating tailored PR strategies that elevate brand visibility and engage target audiences. KWE Partners leverages its extensive network of media contacts to secure impactful coverage for its clients. Known for its creative storytelling and strategic approach, the agency has established itself as a leader in promoting high-end travel experiences and hospitality brands.
8. Axia Public Relations
Location: Amelia Island, FL
Year Founded: 2002
No. of Employees: 11-50
Specialties: Media relations, crisis communications
Industry Served: Various industries
Axia Public Relations is a Amelia Island-based agency that offers comprehensive public relations services aimed at building brand reputation and visibility. Established in 2002, Axia specializes in media relations, crisis communications, and content creation. They focus on delivering measurable results through strategic communication plans tailored to each client’s needs. With a commitment to excellence and innovation, Axia has earned recognition for its effective strategies that help clients navigate the ever-changing PR landscape.
9. The BCPR Group
Location: Tampa, FL
Year Founded: 2016
No. of Employees: 2-10
Specialties: Media outreach, content development
Industry Served: Startups and small businesses
The BCPR Group is a boutique public relations agency located in Tampa, FL. The firm focuses on providing personalized PR services to startups and small businesses across various sectors. Founded in 2016, BCPR Group specializes in media outreach, content development, and brand strategy. Their hands-on approach ensures that each client receives tailored solutions designed to enhance their visibility and reputation within their respective markets.
10. JeffreyGroup
Location: Miami, FL
Year Founded: 1993
No. of Employees: 201-500
Specialties: Marketing, corporate communications, public affairs, crisis communications
Industry Served: Various (focus on Latin America)
JeffreyGroup is the leading independent marketing and corporate communications agency specializing exclusively in Latin America. Based in Miami, FL, since 1993, they partner with global brands to navigate the complexities of the region. They provide strategic counsel, creative campaigns, and integrated communication solutions, leveraging their deep understanding of cultural nuances and market dynamics. JeffreyGroup helps clients build brand reputation, engage stakeholders, and drive business growth in Latin America.
11. JoTo PR Disruptors
Location: Tampa, FL
Year Founded: 2009
No. of Employees: 11-50
Specialties: Media relations, content creation, crisis communication, brand positioning
Industry Served: Various industries
JoTo PR Disruptors in Tampa, FL, is a public relations firm specializing in disruptive strategies for maximum client exposure. Founded in 2009, JoTo excels in creating unique narratives and securing high-impact media coverage. Services include media relations, content creation, and crisis communication, helping businesses disrupt their industries and amplify their brands. The company has a proven track record of achieving high-value results for clients.
12. Priority Marketing
Location: Fort Myers, FL
Year Founded: 1992
No. of Employees: 11-50
Specialties: Marketing, advertising, public relations, digital marketing
Industry Served: Healthcare, retail, tourism, construction
Priority Marketing, established in 1992 by Teri Hansen, APR, is a full-service marketing, advertising, and public relations agency based in Fort Myers, Florida. With a strong reputation for delivering results, the agency offers a comprehensive range of services including brand development, digital marketing, media relations, and event planning. Over the years, Priority Marketing has earned numerous awards for its innovative strategies and creative solutions, serving a diverse clientele across various industries while focusing on achieving measurable success.
13. SIX The Agency
Location: Orlando, FL
Year Founded: 2007
No. of Employees: 11-50
Specialties: Campaign strategy, branding, design, visual communications, and event planning
Industry Served: Hospitality, entertainment, and retail
SIX The Agency is a creative communications agency in Orlando, Florida, connecting brands with audiences through meaningful experiences. Since 2007, SIX has focused on sophisticated campaign strategies and design. Integrating strategic art direction and innovative visual communications to enhance messaging, SIX creates memorable campaigns that drive results. They offer end-to-end services, from initial strategy to final execution.
14. Sachs Media
Location: Tallahassee, FL
Year Founded: 1996
No. of Employees: 11-50
Specialties: Public relations, public affairs, crisis communications
Industry Served: Government, healthcare, education
Sachs Media is a top public relations firm based in Tallahassee, FL, specializing in high-stakes communications and public affairs. Founded in 1996, Sachs Media provides strategic counsel and integrated communication solutions to clients facing complex challenges. Their services include media relations, crisis communications, and digital strategy. With a focus on delivering measurable results, Sachs Media has built a reputation for excellence by helping organizations effectively navigate the public landscape and enhance their reputations.
15. BoardroomPR
Location: Fort Lauderdale, Florida
Year Founded: 1989
Number of Employees: Under 49
Specialties: Media relations, social media, online marketing, branding, public affairs, crisis communications, integrated marketing services
Industries Served: Real estate, legal, banking and finance, non-profits, education, healthcare, technology, hospitality
BoardroomPR, founded in 1989, is a full-service public relations and integrated marketing agency headquartered in Fort Lauderdale, Florida. The firm specializes in media relations, social media, online marketing, branding, public affairs, crisis communications, and integrated marketing services. Serving a diverse clientele across various industries, BoardroomPR has been recognized as one of the top PR agencies in South Florida. Their team comprises former journalists and marketing executives, bringing a wealth of experience to their clients' campaigns.
How Did We Pick These PR Firms?
Reputation and Industry Experience
We started by evaluating the reputation and industry experience of PR firms across Florida. Agencies with a proven track record, positive client testimonials, and a history of successful campaigns stood out. We looked at firms that have worked with a variety of clients, from startups to established corporations, ensuring they have the expertise to handle different PR needs.
Service Offerings
Public relations encompasses a wide range of services, including media relations, crisis management, branding, social media management, and event planning. We selected firms that offer comprehensive PR solutions tailored to different business needs. Those that specialize in niche industries while still maintaining versatility were given preference.
Case Studies and Client Success
The ability to deliver measurable results is crucial in PR. We examined case studies and past campaigns to determine how effectively these agencies have helped their clients gain media exposure, build brand awareness, and manage their reputations. Firms with impressive case studies demonstrating their impact were prioritized.
Client Satisfaction and Reviews
Customer feedback is a strong indicator of an agency’s performance. We reviewed online ratings, client testimonials, and independent third-party reviews to gauge client satisfaction. Agencies with consistently high ratings and positive feedback ranked higher in our selection process.
Innovation and Adaptability
PR is an ever-evolving industry that requires agencies to stay ahead of trends. We looked for firms that embrace digital PR, influencer marketing, and emerging media channels, ensuring they provide modern, forward-thinking strategies.
How to Choose the Right PR Firm for Your Business
Define Your PR Goals
Before selecting a PR firm, identify what you hope to achieve. Are you looking for media coverage, reputation management, crisis communication, or brand awareness? Knowing your objectives will help you find an agency with the right expertise.
Assess Their Industry Experience
PR firms often specialize in certain industries, such as technology, healthcare, hospitality, or real estate. Choose a firm with experience in your industry, as they will have established media relationships and a deep understanding of your market.
Evaluate Their Track Record
Review the agency’s past work, case studies, and client testimonials. Look for measurable results, such as media placements, increased brand mentions, or crisis resolution success stories. A firm with a strong portfolio is more likely to deliver effective results.
Understand Their Approach and Strategies
Different PR firms have different approaches. Some focus on traditional media relations, while others emphasize digital PR and influencer marketing. Ensure their strategies align with your business’s needs and that they offer a customized approach rather than a one-size-fits-all solution.
Consider Budget and Pricing
PR services can range from affordable to premium pricing. Define your budget and request proposals from shortlisted firms. While cost is important, don’t compromise on quality—investing in a reputable PR agency can yield significant long-term benefits.
Communication and Transparency
Your PR firm should be a strategic partner, keeping you informed and involved throughout the process. Evaluate their communication style, reporting methods, and responsiveness. Clear and transparent communication is essential for a successful partnership.
