A global PR assignment needs more than a well-known agency name. Languages, local media relationships, legal review, time zones, and approval rights differ by market. These agencies describe international networks on their official sites. Their inclusion is not a ranking and does not imply they are suitable for every country or budget.
Firms to consider
Edelman
Global brand and corporate communications. Edelman describes a global communications footprint and services spanning public relations, brand, and public affairs. Ask which local offices will do the work, who coordinates them, and what experience they have in the target markets.
FleishmanHillard
International network of offices and affiliates. FleishmanHillard publishes a directory across multiple regions, including offices and affiliates. Distinguish an owned office from an affiliate relationship and confirm the exact local team and contractual responsibilities.
Weber Shandwick
Cross-market communications and specialist practices. Weber Shandwick describes a network spanning six continents and a range of communications services. Test the proposed approach against the countries, languages, audience segments, and reporting needs in your brief.
How to compare
- Name the countries, languages, audiences, and business objective instead of asking for a generic 'global campaign'.
- Map which market teams are employees, affiliates, or subcontractors and identify one accountable lead.
- Ask how local claims, translations, disclosures, and crisis approvals will be reviewed.
- Require market-level reporting alongside any global roll-up so differences are not hidden by aggregate reach.
Before you contact a firm
Network size is not proof of effective work in a particular market. Request the actual market leads, relevant references, coordination model, scope, and fee structure. Local regulations and cultural context need review by qualified people in each jurisdiction.
These descriptions reflect the firms' own published service information. Request a current proposal and check fit, conflicts, and terms directly with each firm.