Looking for the best hospitality PR firms to elevate your brand?
Public relations play a crucial role in shaping a hotel's reputation and attracting guests. The right PR firm can boost your visibility, craft compelling stories, and manage media relations effectively.
Below we've rounded up the top 15 hospitality PR firms that specialize in creating standout campaigns for the travel, tourism, and hospitality industries.
Whether you’re a luxury resort or a boutique hotel, these agencies have the expertise to help your business grow and thrive in a competitive market.
Hospitality PR Firms and Agencies
1. Edelman
Location: Headquartered in New York, NY
Year Founded: 1952
No. of Employees: 6,000+
Specialties: Public relations, marketing, communications, crisis management
Industries Served: Various industries, including hospitality
Edelman is a leading global communications firm, founded in 1952 by Daniel J. Edelman. Specializing in public relations, reputation management, and marketing services, the agency has grown to over 6,000 employees across 60 offices worldwide. Edelman works with a broad range of clients, including corporations, nonprofits, and hospitality brands such as luxury hotels, resorts, and tourism boards. Its hospitality division provides services like media relations, crisis communications, influencer partnerships, and digital strategy to increase brand visibility and trust. Notable campaigns include Marriott’s "Travel Brilliantly" and Four Seasons’ luxury storytelling. Recognized for its data-driven approach, Edelman is a top choice for hospitality brands seeking impactful PR strategies.
2. FINN Partners
Location: Headquartered in New York, NY
Year Founded: 2011
No. of Employees: 1001-5000
Specialties: Integrated marketing, public relations, digital marketing
Industries Served: Various industries, including travel and hospitality
Founded in 2011 through the merger of Finn Digital and Peppercom, FINN Partners is a global PR and marketing agency with a specialized Travel & Hospitality practice. The firm works with luxury hotels, resorts, DMOs, and travel tech brands, offering integrated campaigns that blend PR, digital marketing, and crisis communications. Known for its work with Four Seasons and Visit Florida, FINN’s “Heart of Travel” initiative promotes sustainable tourism, reinforcing its industry leadership.
3. J Public Relations
Location: Headquartered in New York, NY
Year Founded: 2005
No. of Employees: 51-200
Specialties: Public relations, social media, influencer marketing
Industries Served: Luxury travel, lifestyle brands, real estate
J Public Relations (J/PR) is a boutique global agency specializing in crafting premium narratives for luxury hotels, resorts, and lifestyle brands. Known for its expertise in media relations, influencer collaborations, and social media strategy, J/PR has secured placements in prestigious publications like Vogue and Travel + Leisure. With offices in California and an international network of partners, the agency combines local expertise with global reach to elevate high-end hospitality brands. Their tailored approach helps luxury clients stand out in competitive markets.
4. The Zimmerman Agency
Location: Tallahassee, FL
Year Founded: 1987
No. of Employees: 51-200
Specialties: Strategic planning, creative development, public relations
Industries Served: Hospitality, travel, tourism
Specializing in integrated campaigns for hotels and resorts, The Zimmerman Agency combines strategic planning, creative development, and digital marketing with PR and media relations. This Florida-based firm helps hospitality brands cut through market noise with memorable campaigns that drive engagement. Their 35+ years of sector expertise delivers measurable results for clients seeking to boost visibility and bookings in competitive travel markets.
5. TURNER
Location: Headquartered in New York, NY
Year Founded: 1997
No. of Employees: 11-50
Specialties: Public relations, social media, content creation
Industries Served: Travel, tourism, active lifestyle
Specializing in active lifestyle and hospitality brands, TURNER creates impactful campaigns through PR, social media, and content marketing. The agency's 25+ years of experience includes work with major resorts and tourism boards, earning recognition for innovative storytelling that drives engagement. Their integrated approach combines media relations with digital strategy to elevate brands in competitive travel markets. TURNER excels at crafting narratives that inspire audiences and deliver measurable results.
6. MMGY Global
Location: Overland Park, KS
Year Founded: 1981
No. of Employees: 501-1000
Specialties: Public relations, advertising, digital marketing
Industries Served: Travel, hospitality, tourism
As a leader in hospitality marketing, MMGY Global integrates data analytics with creative storytelling to support hotels, resorts, and destinations. Their comprehensive approach combines PR, digital advertising, and social media strategies, backed by proprietary insights from their MMGY Travel Intelligence division. With over 40 years of expertise, MMGY Global helps luxury travel brands transform data into bookings, with campaigns that are renowned for delivering measurable ROI. Clients benefit from the agency's unique combination of research-driven strategies and award-winning creative execution.
7. Ketchum
Location: New York, NY
Year Founded: 1923
No. of Employees: 1001-5000
Specialties: Public relations, crisis management, digital marketing, reputation management
Industries Served: Hospitality, travel, consumer goods
Ketchum, a global PR powerhouse founded in 1923, brings over a century of communications expertise to the travel and hospitality industry. The firm’s hospitality practice specializes in reputation management, crisis communications, and digital engagement, leveraging data-driven strategies and global media connections. Ketchum helps travel brands navigate competitive markets while maintaining authenticity. Through strategic storytelling and targeted campaigns, the agency strengthens customer engagement and brand positioning in the hospitality sector.
8. BLAZE PR
Location: Santa Monica, CA
Year Founded: 1990
No. of Employees: 11-50
Specialties: Public relations, digital marketing, event management
Industries Served: Hospitality, lifestyle, tourism, and more
BLAZE PR is a boutique public relations agency known for strategic media relations, digital storytelling, and creative campaigns across hospitality, wellness, and lifestyle industries. With over 25 years of experience, the agency helps hotels, resorts, and travel brands enhance visibility through tailored press placements and brand positioning strategies. Their expertise in securing top-tier media coverage and engaging storytelling enables clients to stand out in competitive markets.
9. Lou Hammond Group
Location: New York, USA
Year Founded: 1984
No. of Employees: 11-50
Specialties: Media relations, digital strategy, and brand storytelling
Industries Served: Hospitality, travel, tourism
Lou Hammond Group (LHG) is a leading public relations and marketing agency specializing in hospitality, travel, and tourism. With over 40 years of experience, LHG crafts tailored campaigns for luxury hotels, resorts, and destinations, leveraging media relations, digital strategy, and brand storytelling. Their deep industry expertise and strong media connections secure top-tier coverage, boosting visibility and engagement. Known for creativity and results-driven strategies, LHG helps hospitality brands stand out in competitive markets.
10. Zeno Group
Location: New York, NY
Year Founded: 1998
No. of Employees: 501-1000
Specialties: Media relations, social media, content creation
Industries Served: Hospitality, travel, lifestyle
Zeno Group is an award-winning PR agency specializing in data-driven storytelling and digital innovation. With expertise in earned media and strategic communications, they have worked with hospitality brands like Hyatt Hotels, using analytics to measure PR effectiveness and enhance brand engagement. Their integrated approach combines media relations and digital strategy, delivering high-impact campaigns that resonate with global audiences.
11. bread & Butter
Location: Los Angeles, CA
Year Founded: 2012
No. of Employees: 201-500
Specialties: Media relations, social media management, digital marketing, and influencer partnerships
Industries Served: Hospitality, food, travel
bread & Butter is a full-service PR, marketing, and creative agency specializing in hospitality, food, and travel. With expertise in hotels, restaurants, chefs, and lifestyle brands, the agency crafts strategic campaigns that drive engagement and brand awareness. Their services include media relations, social media management, digital marketing, and influencer partnerships. Representing top clients like Wynn Las Vegas and Whole Foods, bread & Butter helps hospitality brands stand out in competitive markets with innovative storytelling.
12. Stuntman PR
Location: New York, NY
Year Founded: 2010
No. of Employees: 11-50
Specialties: Media relations, social media campaigns, experiential marketing
Industries Served: Hospitality, tourism, travel
Specializing in bold campaigns for hotels and destinations, Stuntman PR merges earned media with experiential activations to create unforgettable brand moments. Their integrated approach - combining strategic media relations with social media amplification - delivers measurable visibility for luxury resorts and tourism boards. Known for cutting through market noise, they transform properties into conversation-worthy destinations through targeted storytelling and audience engagement strategies.
13. Modern Currency PR
Location: Los Angeles, CA
Year Founded: 2017
No. of Employees: 2-10
Specialties: Strategic media placements, influencer partnerships, and experiential marketing
Industries Served: Hospitality, food and beverage, travel
Modern Currency PR is a luxury travel, hospitality, and lifestyle public relations agency specializing in strategic media placements, influencer partnerships, and experiential marketing. With a strong focus on hotels, resorts, restaurants, and aviation brands, they craft compelling narratives that elevate their clients' presence. Their tailored approach leverages deep industry expertise to secure premium press placements and create impactful brand experiences. Clients include high-end hotels like ACE Hotel and Four Seasons Resort Maui at Wailea.
14. The Point PR
Location: Beverly Hills, California
Year Founded: 2020
No. of Employees: 11-50
Specialties: Media relations, influencer partnerships, and event coordination
Industries Served: Hospitality, luxury, travel lifestyle
The Point PR is a boutique public relations agency specializing in hospitality, travel, and lifestyle brands. With expertise in luxury hotels, resorts, and destinations, the agency crafts tailored strategies that drive visibility and engagement. Their services include media relations, influencer partnerships, and event coordination. Representing high-end properties like The St. Regis Cap Cana Resort and The Hollywood Roosevelt, The Point PR delivers personalized, impactful campaigns that elevate brands in competitive markets.
15. White Tiger PR
Location: St Albans, UK
Year Founded: 2010
No. of Employees: 11-50
Specialties: Media outreach, reputation management, digital media
Industries Served: Hospitality, tourism, lifestyle
White Tiger PR is a UK-based communications agency specializing in travel, leisure, and lifestyle brands. Established in 2010, the agency offers media relations, digital communications, event management, and partnership marketing to enhance brand visibility. White Tiger PR focuses on creative campaigns that generate positive results for both B2B and B2C audiences. With strong industry connections and a tailored approach, the agency helps hotels, resorts, and tourism boards engage their target markets through strategic storytelling and media outreach.
How Did We Pick These PR Firms?
Choosing the right PR firms for this list required a careful selection process based on several criteria. We wanted to ensure that the agencies we included had a proven track record in the hospitality sector and demonstrated expertise in creating tailored strategies for hotels, resorts, tourism boards, and other hospitality businesses.
Industry Experience and Reputation
Our team focused on agencies with substantial experience in the hospitality industry, known for building strong relationships with key media outlets. Firms with a history of successful campaigns and long-term client relationships made the cut.
Comprehensive Service Offerings
We prioritized PR agencies that offer a broad spectrum of services such as media relations, influencer partnerships, event management, and crisis communications. A well-rounded agency can handle a variety of challenges within the hospitality space, from increasing brand awareness to managing reputational risks.
Client Portfolio
The agencies listed have worked with high-profile clients, demonstrating their ability to manage large, complex projects. A strong portfolio is a reflection of an agency’s capability to work with top-tier hospitality brands and deliver tangible results.
Innovation and Creativity
The best PR firms in hospitality are those that bring fresh ideas and innovative solutions to the table. We selected agencies known for their creative approach in telling compelling stories and executing impactful campaigns that resonate with target audiences.
How to Choose the Right PR Firm for Your Business
Choosing the right PR firm for your hospitality business is a critical decision that can impact your brand’s reputation and growth. Here are key factors to consider when selecting an agency.
Understand Your Needs
Before reaching out to any agency, assess your business’s specific PR needs. Do you require media relations, influencer campaigns, crisis management, or event promotion? Understanding what services you need will help narrow down your options.
Evaluate Expertise and Experience
Look for a PR firm that specializes in the hospitality industry and has a proven history of working with hotels, resorts, or tourism brands. Check their client portfolio and case studies to evaluate their expertise in handling businesses similar to yours.
Assess Communication and Transparency
Effective communication is vital for a successful PR partnership. Choose a firm that demonstrates clear communication, listens to your goals, and is transparent about their strategies, timelines, and results.
Consider Budget and ROI
PR can be a significant investment, so ensure that the firm’s pricing aligns with your budget. However, focus on the value and return on investment (ROI) they can bring. The right PR firm will deliver measurable results that help your business grow and strengthen its presence in the market.
