Looking for the best PR firms and agencies in Idaho to elevate your brand, manage your reputation, or gain media exposure? Below, we have carefully curated a list of 10 public relations firms across Boise, Caldwell, Idaho Falls, and beyond.
Whether you’re a small business, nonprofit, or large corporation, these Idaho-based PR agencies offer expert services in media relations, crisis communication, brand development, and strategic marketing. With proven success in industries like healthcare, tourism, technology, and real estate, these firms provide tailored solutions to amplify your message and help you connect with your target audience effectively.
PR Firms and Agencies In Idaho
1. Firetalker PR
Location: Caldwell, ID
Founded: 2011
No. of Staff: 2-10
Services: Media Relations, Brand Development, Publicity Coaching, Strategic Communications, Thought Leadership
Industries Served: Small to Medium Businesses, Authors, Speakers, Professional Services
Firetalker PR is a full-service public relations agency based in Caldwell, Idaho. Founded in 2011 by Lynette Hoy, the firm specializes in elevating the visibility and credibility of small to medium-sized businesses, authors, and speakers. Services include media relations, brand development, publicity coaching, and strategic communications. Clients have been featured in major outlets like CNN, NPR, and Entrepreneur Magazine. Firetalker PR empowers clients to become recognized experts in their fields.
2. Firetalker PR
Location: Boise, ID
Founded: 2008
No. of Staff: 2-10
Services: Strategic Communication, Media Relations, Crisis Management, Brand Development
Industries Served: Various
Red Sky is a full-service public relations and marketing agency based in Boise, Idaho. Founded in 2008, the firm specializes in strategic communication, media relations, crisis management, and brand development. With a focus on aligning communication strategies with business goals, Red Sky serves a diverse range of industries, including tourism, government, technology, and healthcare. Their team combines business acumen with creative solutions to effectively position, promote, and protect clients' brands.
3. Tracy Consulting
Location: Boise, ID
Founded: 2006
No. of Staff: 2-10
Services: Public Relations, Crisis Management, Traditional Marketing, Media Relations, Digital Marketing
Industries Served: Commercial, Non-Profit, Political, Association, Government, Military
Tracy Consulting is a full-service public relations and advertising agency based in Boise, Idaho. Founded by Mike Tracy, a media veteran with over 40 years of experience, the firm specializes in crisis management, media relations, and traditional marketing. Tracy Consulting has successfully managed campaigns for political figures, nonprofits, and corporations, including Otter for Idaho and CapEd Credit Union. Their expertise extends across various sectors, providing tailored communication strategies to meet diverse client needs.
4. Drake Cooper
Location: Boise, ID
Founded: 1978
No. of Staff: 51-200
Services: Brand Strategy, Creative Campaigns, Media Planning, Digital Marketing, Analytics
Industries Served: Mid-Market Companies, Consumer Goods, Technology, Healthcare, Financial Services
Drake Cooper is a full-service advertising and marketing agency headquartered in Boise, Idaho, with an additional office in Seattle, Washington. Established in 1978, the agency specializes in building brands for mid-market companies across the United States. Their services encompass brand strategy, creative campaigns, media planning, digital marketing, and analytics. Recognized for their collaborative approach, Drake Cooper was honored as AdAge's 2024 Small Agency of the Year for the Northwest region.
5. Portman Square Group
Location: Boise, ID
Founded: 2000
No. of Staff: 11-50
Services: Crisis Communications, Asset Tracing, Strategic Intelligence, Risk Mitigation
Industries Served: Law Firms, Financial Institutions, Multinational Corporations, Government Agencies, Private Equity
Portman Square Group is a global business intelligence and strategic communications firm headquartered in Boise, Idaho. Originally founded in 2000 as Diligence USA LLC, the company merged with Portman Square Group in late 2020 following a successful management buyout. Specializing in due diligence, crisis communications, asset tracing, and strategic intelligence, Portman Square Group serves clients across various sectors, including law firms, financial institutions, and multinational corporations.
6. Stoltz Marketing Group
Location: Boise, ID
Founded: 1996
No. of Staff: 11-50
Services: Brand Development, Digital Experiences, Advertising, Public Relations
Industries Served: Various
Stoltz Marketing Group is a woman-owned, women-led creative agency based in Boise, Idaho, founded in 1996. Specializing in brand development, digital experiences, advertising, and public relations, Stoltz partners with brands that prioritize impact and authenticity. Their work spans various industries, including healthcare, education, and public service. Notably, Stoltz has been recognized for its innovative campaigns, such as the rebranding of Idaho Falls Community Hospital and the "Beyond the Barbed Wire" project honoring Japanese American heritage.
7. Full Swing Public Relations
Location: Boise, ID
Founded: 2019
No. of Staff: 2-10
Services: Media Relations, Content Strategy, Crisis Communication, Public Relations Strategy
Industries Served: Nonprofits, Social Justice, LGBTQ+ Advocacy, Women’s Leadership, BIPOC Communities
Full Swing Public Relations is a queer and women-owned PR agency based in Boise, Idaho, founded in 2019 by Caitlin Copple and co-owned by Holly Conti. The agency specializes in elevating underrepresented leaders, including women, LGBTQ+, and BIPOC individuals, helping them gain visibility and influence. Full Swing PR offers services such as media relations, content strategy, and crisis communication, aiming to amplify authentic voices and foster social change.
8. RED, Inc. Communications
Location: Idaho Falls, ID
Founded: 1993
No. of Staff: 51-200
Services: Public Relations, Media Consulting, Strategic Planning, Branding, Web Development, Graphic Design, Technical Publications
Industries Served: Various
RED, Inc. Communications is a women-owned small business based in Idaho Falls, Idaho, with an additional office in Boise. Established in 1993, the firm specializes in providing comprehensive business support services, including public relations, media consulting, strategic planning, branding, web publishing and development, graphic design, and technical publications support. With over three decades of experience, RED, Inc. has earned recognition for its award-winning creative and communications services, catering to clients in both the government and private sectors.
9. Fahlgren Mortine
Location: Boise, ID
Founded: 1962
No. of Staff: 51-200
Services: Marketing, Public Relations, Digital Services, Strategic Communications, Content Development
Industries Served: Various
Fahlgren Mortine – Boise Office is an integrated communications agency specializing in marketing, public relations, and digital services. Established in 1962, it serves clients across North America, offering strategic solutions in B2B, consumer, healthcare, higher education, and tourism sectors. The Boise office is part of Fahlgren Mortine's national network, which includes locations in Columbus, Cleveland, Dayton, Denver, Chicago, and New York City. In 2024, Fahlgren Mortine was acquired by The Shipyard, enhancing its capabilities and reach.
10. Peyron Strategic Communications
Location: Boise, ID
Founded: 1996
No. of Staff: N/A
Services: Corporate Communications, Public Relations, Marketing Communications, Social Media, Government Relations
Industries Served: Travel, Tourism, Sports, Real Estate, Corporate Sectors
Peyron Strategic Communications is a Boise-based firm specializing in corporate communications, public relations, marketing communications, social media, and government relations. Founded in 1996, the agency boasts a team with extensive experience, including former press secretaries and award-winning journalists. Peyron has developed a reputation as a leading U.S.-based team in travel, tourism, sports, and real estate sectors. Their strategic counsel and creative implementation have resulted in client sales in the hundreds of millions of dollars and brand placement across major media outlets.
How Did We Pick These PR Firms?
Reputation and Credibility
We prioritized firms with a strong reputation for delivering results and maintaining credibility in the Idaho market. This includes verified client testimonials, case studies, and industry recognition to ensure the firms consistently meet or exceed expectations.
Range of Services Offered
The firms selected provide a comprehensive suite of PR services, from media relations and crisis communication to brand development and digital marketing. A diverse service offering means they can address various business needs and communication challenges.
Industry Expertise
We chose agencies with demonstrated expertise in key Idaho industries such as healthcare, tourism, technology, and real estate. Specialized knowledge allows firms to craft targeted strategies that resonate with the right audiences.
Local Presence and Community Engagement
Firms with a physical presence in Idaho and active involvement in local communities were favored. Being rooted locally enables a better understanding of regional nuances and stronger media and stakeholder relationships.
Client Portfolio and Success Stories
We reviewed the client portfolios and success stories of agencies to gauge their ability to deliver measurable outcomes. This included campaign results, media placements, and growth in brand visibility for clients.
How to Choose the Right PR Firm for Your Business
Define Your Goals and Needs
Begin by identifying your primary objectives—whether it’s increasing brand awareness, managing a crisis, or launching a product. Understanding your specific goals will help you find a firm that specializes in those areas.
Assess Industry Experience
Look for PR firms with experience in your industry or a related field. Industry expertise translates into better insight and tailored messaging that speaks directly to your target audience.
Evaluate Service Offerings
Ensure the firm provides the services you need, such as media relations, social media management, or event planning. Comprehensive firms can offer integrated strategies that maximize your communication impact.
Consider Size and Budget
Match the firm’s size and pricing structure with your budget and project scope. Larger agencies might offer broader resources, while smaller firms often provide more personalized attention.
Review Track Record and References
Request case studies and references to verify the firm’s past success. Speaking with former or current clients can provide valuable insights into the agency’s professionalism and effectiveness.
Cultural Fit and Communication Style
Choose a PR firm whose culture and communication approach align with your company’s values. A strong working relationship fosters collaboration and ensures your vision is accurately represented.
