Looking for top PR firms in Kentucky to elevate your brand? Whether you need strategic communication, media relations, or full-service marketing, Kentucky is home to a wide range of skilled PR agencies ready to help.
From Louisville to Lexington, these firms specialize in public relations, branding, digital marketing, and crisis management across various industries. In this list, we’ve rounded up 15 of the best PR firms and agencies in Kentucky to help you find the perfect partner for your business.
PR Firms and Agencies In Kentucky
1. RunSwitch Public Relations
Location: Louisville, KY
Founded: 2012
No. of Staff: 11-50
Services: Media Relations, Crisis Communications, Public Affairs, Digital Strategy, Strategic Communications
Industries Served: Various
RunSwitch Public Relations is Kentucky’s largest public relations and public affairs agency, founded in 2012 by seasoned professionals Steve Bryant, Gary Gerdemann, and Scott Jennings. Based in Louisville, the firm specializes in media relations, crisis communications, digital strategy, and public affairs, serving clients across various sectors, including healthcare, energy, and education. Notable clients include Churchill Downs, Metronet, and the Kentucky Medical Association. RunSwitch is recognized for its personalized service and results-driven approach.
2. C2 Strategic Communications
Location: Middletown, KY
Founded: 2011
No. of Staff: 11-50
Services: Media Relations, Crisis Communications, Thought Leadership, Digital Strategy, Creative Services
Industries Served: Various
C2 Strategic Communications is a full-service public relations and marketing agency headquartered in Middletown, Kentucky, with additional offices in Lexington, Indianapolis, and Nashville. Founded in 2011, the firm specializes in media relations, crisis communications, thought leadership, digital strategy, and creative services. C2 Strategic serves a diverse range of industries, including transportation, government, education, healthcare, professional services, real estate, construction, economic development, and distilling clients throughout the region.
3. Fleur de Lis Communications
Location: Louisville, KY
Founded: 2020
No. of Staff: 2-10
Services: Media Relations, Crisis Communications, Messaging Strategy, Video Production, Content Creation
Industries Served: Various
Fleur de Lis Communications is a Louisville-based, woman-owned PR agency founded in 2020 by seasoned professionals Bill Shory and Tara Goode. The firm specializes in media relations, crisis communications, messaging strategy, video production, and content creation. Fleur de Lis partners with clients ranging from international corporations to local nonprofits, focusing on those making a positive social impact. Their collaborative, human-centered approach has garnered recognition for delivering tailored, high-touch communications solutions.
4. The Seidel Agency
Location: Lexington, KY
Founded: 2017
No. of Staff: 2-10
Services: Advertising, Video Production, Public Relations, Branding Services, Thought Leadership
Industries Served: Various
The Seidel Agency is an award-winning public relations and marketing firm based in Lexington, Kentucky. Founded in 2017, the agency specializes in media relations, influencer marketing, experiential campaigns, and content creation. They serve industries such as food and beverage, health and wellness, and technology. Notable clients include Clutch Coffee Bar, miraDry, and Six Flags. The Seidel Agency is recognized for its innovative approach to brand storytelling and media placement.
5. Scooter Media Co.
Location: Covington, KY
Founded: 2012
No. of Staff: 11-50
Services: Public Relations, Social Media Strategy, Digital Communications, Graphic Design, Content Marketing, Spokesperson Training, Event Marketing
Industries Served: Various
Scooter Media Co. is an award-winning boutique public relations agency based in Covington, Kentucky, specializing in media relations, digital marketing, and communication management services. Founded in 2012, the firm has grown to become one of Greater Cincinnati's premier PR agencies. Scooter Media has been named Large PR Agency of the Year by the Cincinnati Public Relations Society of America for multiple years. The agency is nationally certified as a Women's Business Enterprise by the Women's Business Enterprise Council Ohio River Valley.
6. Warner Communications
Location: Louisville, KY
Founded: 1997
No. of Staff: 11-50
Services: Reputation & Crisis Management, Media Relations, Content Services, Executive Visibility, Brand Strategy
Industries Served: Various
Warner Communications is a full-service B2B public relations and digital marketing agency headquartered in Boston, with an office in Louisville, Kentucky. Founded in 1997, the firm specializes in media relations, crisis communications, executive visibility, and brand strategy. Warner Communications serves industries including supply chain, logistics, advanced manufacturing, professional services, technology, financial services, consumer products, education, and energy and cleantech. The agency is part of Millwright Holdings.
7. Boxcar PR
Location: Louisville & Lexington, KY
Founded: 2011
No. of Staff: 11-50
Services: Media Relations, Crisis Communications, Social Media Strategy, Creative Services, Public Affairs, Event Marketing, Branding
Industries Served: Various
Boxcar PR is a full-service, boutique public relations agency founded in 2011, with offices in Louisville and Lexington, Kentucky. The firm specializes in media relations, crisis communications, social media strategy, creative services, public affairs, event marketing, and branding. Boxcar PR serves a diverse range of clients, including small businesses and multinational brands, providing tailored communication strategies to enhance their visibility and reputation.
8. Lemonade PR
Location: Louisville, KY
Founded: 2017
No. of Staff: 11-50
Services: Public Relations, Media Relations, Image & Brand Consulting, Influencer Marketing, Photography, Content Creation, Activations & Partnerships
Industries Served: Local Businesses, Consumer Goods, Hospitality, Food & Beverage, Lifestyle Brands
Lemonade PR is a woman-owned public relations, content creation, and influencer marketing agency based in Louisville, Kentucky. Founded in 2017, the firm specializes in media relations, digital branding, influencer partnerships, and crisis communications. Lemonade PR has successfully partnered with over 35 local businesses and managed influencer marketing programs totaling more than $2 million. The agency is known for its creative approach and measurable results.
9. Piper | Smith
Location: Lexington, KY
Founded: 2021
No. of Staff: 11-50
Services: Crisis Communications, Public Affairs, Government Relations, Strategic Advocacy, Media Relations
Industries Served: Government, Healthcare, Education, Nonprofits, Regulated Industries
Piper | Smith is a boutique, woman-owned public relations and government relations firm based in Lexington, Kentucky. Founded in 2021, the firm specializes in crisis communications, public affairs, and strategic advocacy. Notably, it was the first certified woman-owned PR and GR firm in Kentucky. Piper | Smith maintains a small client roster to provide personalized and high-impact services, focusing on navigating complex issues with data-driven and nonpartisan strategies.
10. Wiser Strategies
Location: Lexington, KY
Founded: 2012
No. of Staff: 2-10
Services: Strategic Communications, Crisis Management, Public Affairs, Media Relations, Branding, Digital Marketing, Communication Audits
Industries Served: Various
Wiser Strategies is a Lexington-based public relations and marketing firm specializing in strategic communications, crisis management, and public affairs. Founded in 2012, the firm offers services including media relations, branding, digital marketing, and communication audits. Wiser Strategies is the exclusive Kentucky member of the national PR Consultants Group, providing clients with access to a network of independent PR professionals. The agency serves a diverse range of industries, including healthcare, education, and non-profits.
11. Verde Brand Communications
Location: Louisville, KY
Founded: 2002
No. of Staff: 11-50
Services: Public Relations, Media Relations, Influencer Marketing, Digital Strategy, Content Creation, E-Commerce Support
Industries Served: Outdoor, Active Lifestyle, Specialty Brands, Sports, Apparel Industries
Verde Brand Communications is a Louisville-based public relations agency with offices across multiple states, specializing in outdoor, sports, and lifestyle brands. The firm offers services including media relations, content creation, influencer marketing, and brand strategy. Verde has worked with notable clients such as YETI, KEEN Footwear, and Backcountry. Their team is experienced in driving brand awareness and engagement through targeted PR campaigns and strategic partnerships.
12. Estes Public Relations
Location: Louisville, KY
Founded: 2004
No. of Staff: 2-10
Services: Media Relations, Crisis Communications, Social Media Strategy, Event Coordination
Industries Served: Food, Spirits, Lifestyle, Hospitality, Travel
Estes Public Relations is a Louisville-based agency specializing in food, spirits, lifestyle, hospitality, and travel industries. Founded in 2004, Estes PR offers services including media relations, crisis communications, social media strategy, and event coordination. The firm has received multiple awards, including the 2025 Icons of Whisky Global PR Team of the Year. With offices in Kentucky, Florida, and Pennsylvania, Estes PR serves clients across the United States.
13. Guthrie/Mayes Public Relations (GMPR)
Location: Louisville, KY
Founded: 1977
No. of Staff: 11-50
Services: Public Relations, Digital Strategy, Media Training, Video Production
Industries Served: Automotive, Healthcare, Professional Services, Nonprofit Organizations
Guthrie/Mayes Public Relations (GMPR) is a Louisville-based agency specializing in public relations, digital strategy, media training, and video production. Founded by industry veterans, GMPR offers tailored communications strategies for both for-profit and nonprofit organizations. Their client roster includes Toyota, Deloitte, and UnitedHealthcare. Recognized for their strategic approach, GMPR has secured media placements in top-tier outlets such as The New York Times and NPR.
14. BCH Agency
Location: Louisville, KY
Founded: 1989
No. of Staff: 11-50
Services: Public Relations, Brand Strategy, Creative Advertising, Digital Media, Market Research
Industries Served: Various
BCH Agency is a full-service advertising and public relations firm headquartered in Louisville, Kentucky. Founded in 1989, BCH specializes in brand strategy, public relations, creative advertising, and digital media. Their proprietary process, Brand Adoption™, utilizes in-house research facilities to develop tailored communication strategies. With a diverse portfolio, BCH has worked with clients such as the Kentucky Lottery, Republic Bank, and Four Roses Bourbon, delivering impactful campaigns across various industries.
15. PR Store
Location: Louisville, KY
Founded: 2006
No. of Staff: 2-10
Services: Public Relations, Branding, Web Development, Digital Marketing, Social Media Management, Print Advertising, SEO
Industries Served: Various
PR Store is a Louisville, Kentucky-based marketing agency specializing in comprehensive brand development. Their services encompass brand positioning, television campaigns, website development, direct marketing, media placement, print marketing, social media management, SEO, and branded merchandise. With a client-centric approach, PR Store aims to deliver smart, responsive, and affordable marketing strategies that effectively highlight a brand's core strengths. Their team collaborates closely with clients to create tailored solutions that drive business growth and enhance brand visibility.
How Did We Pick These PR Firms?
Industry Reputation and Experience
We began by evaluating each firm’s reputation in the public relations and communications industry. This included reviewing client testimonials, case studies, and the firm’s overall years in business. Agencies with proven success across a range of industries and communication channels stood out as strong contenders.
Range of Services
We focused on firms offering comprehensive PR services such as media relations, crisis communication, branding, digital marketing, and social media management. Agencies that provided integrated marketing solutions were prioritized for their ability to serve clients holistically.
Client Portfolio and Case Studies
Firms were assessed based on the diversity and caliber of their client portfolios. We looked for PR agencies that have successfully worked with both local Kentucky-based businesses and national brands, demonstrating their adaptability and range.
Online Presence and Thought Leadership
A strong digital footprint was essential. We reviewed their websites, blogs, social media activity, and published content to gauge each agency’s thought leadership and commitment to keeping up with industry trends.
Local Impact and Community Engagement
Because this list focuses on Kentucky-based firms, we also considered each agency’s involvement in their local communities. Firms that support regional businesses, nonprofits, or civic causes were given additional consideration.
How to Choose the Right PR Firm for Your Business
Define Your Goals
Start by identifying what you want from a PR firm. Whether you're launching a new product, managing a crisis, or trying to boost brand visibility, clarity on your goals will help guide your search.
Look for Industry Expertise
Choose a firm that understands your industry. Agencies with relevant experience will already know the media landscape, key stakeholders, and messaging strategies that resonate with your audience.
Evaluate Their Communication Style
Good communication is essential in a PR partnership. During your initial conversations, assess how well the firm listens, responds, and aligns with your values and expectations.
Ask About Metrics and Reporting
PR isn’t just about getting media coverage—it’s also about results. Ask potential firms how they measure success and what kind of reporting they provide. Look for transparency and data-driven insights.
Consider Your Budget
Finally, make sure the firm’s pricing structure aligns with your budget. Some agencies work on retainers, while others offer project-based rates. Choose a model that gives you value without overextending your finances.
