For nonprofits, strategic public relations is essential to amplify missions, attract donors, and drive social impact. However, many organizations struggle with limited budgets and resources to execute effective PR campaigns.
This is where specialized nonprofit PR firms make the difference. These agencies understand the unique challenges of mission-driven work, offering expertise in media relations, crisis communications, digital storytelling, and advocacy campaigns tailored for social good.
Below we’ve curated the top 15 nonprofit PR firms and agencies that excel in elevating causes, from grassroots nonprofits to global NGOs. Whether you need fundraising communications, policy advocacy, or brand awareness, these experts help turn your mission into a movement.
Nonprofit PR Firms and Agencies
1. Big Duck
Location: Brooklyn, NY
Year Founded: 1994
No. of Employees: 11-50
Specialties: Nonprofit branding, fundraising communications, digital strategy
Industry Served: Advocacy, health, education, social justice
Big Duck specializes exclusively in nonprofit communications, helping mission-driven organizations develop powerful branding and fundraising strategies. Their team crafts compelling narratives that resonate with donors and stakeholders across multiple channels. With expertise in message development, digital campaigns, and nonprofit marketing, they've supported prominent organizations like Planned Parenthood Global and the International Planned Parenthood Federation (IPPF). Their approach combines strategic thinking with creative execution to help nonprofits increase visibility and impact.
2. Fenton Communications
Location: New York, NY
Year Founded: 1982
No. of Employees: 51-200
Specialties: Advocacy PR, crisis management, media training
Industry Served: Environmental, human rights, public health
Fenton Communications is a purpose-driven PR firm dedicated to advancing progressive causes through strategic communications. They partner with nonprofits and foundations to develop impactful media strategies, crisis communications plans, and advocacy campaigns. With decades of experience, their team helps organizations like Sierra Club and Oxfam amplify their messages and drive social change. Their services include media training, op-ed placement, and comprehensive campaign development.
3. The Hatcher Group
Location: Bethesda, MD
Year Founded: 2000
No. of Employees: 51-200
Specialties: Policy communications, storytelling, media relations, content strategy
Industry Served: Education, health, economic equity, non-profit, government
The Hatcher Group provides strategic communications services exclusively to nonprofits and foundations working on policy issues. They specialize in translating complex policy matters into compelling narratives that influence decision-makers and public opinion. Their team offers media relations, content development, and digital strategy services to organizations like Annie E. Casey Foundation, helping them achieve measurable impact through targeted communications.
4. M+R
Location: Washington, DC (multiple offices)
Year Founded: 2000
No. of Employees: 51-200
Specialties: Digital fundraising, advocacy campaigns, brand development, supporter engagement, email marketing, social media, web developement
Industry Served: Environmental, civil rights, global development, nonprofit tech
M+R is a digital-first communications firm that helps nonprofits maximize their impact through data-driven strategies. They specialize in digital fundraising, advocacy campaigns, and multichannel marketing for organizations like American Civil Liberties Union (ACLU). Their services include email marketing, social media strategy, and web development, all tailored to help nonprofits engage supporters and drive action. Their approach combines creative storytelling with rigorous testing and analysis.
5. BerlinRosen
Location: New York, NY
Year Founded: 2005
No. of Employees: 201-500
Specialties: Media relations, issue advocacy, coalition PR, strategic communications
Industry Served: Social justice, labor, climate action, political, and more
BerlinRosen provides strategic communications support to nonprofits, advocacy groups, and labor unions working for social change. Their services include media strategy, crisis communications, and narrative development for organizations like Greenpeace and New York Attorney General Eric Schneiderman. With expertise in shaping public debate and policy discussions, they help mission-driven organizations amplify their impact through targeted communications and coalition building.
6. Spitfire Strategies
Location: Washington, DC
Year Founded: 2002
No. of Employees: 11-50
Specialties: Strategic planning, message development, capacity building, media relations
Industry Served: Foundations, health, education, environment, social impact
Spitfire Strategies empowers nonprofits with smart communication tools to drive social change. They specialize in message development, stakeholder engagement, and campaign strategy for foundations and advocacy groups. Their approach combines research with practical training, helping organizations like Gates Foundation communicate more effectively. Services include strategic planning, digital communication, and evaluation metrics to maximize impact. The team focuses on building capacity so nonprofits can sustain their communication efforts long-term.
7. GMMB
Location: Washington, DC
Year Founded: 1983
No. of Employees: 201-500
Specialties: Social impact campaigns, creative storytelling, media strategy
Industry Served: Global development, health, education
GMMB creates powerful social impact campaigns for nonprofits and foundations worldwide. They combine research, creative storytelling, and strategic media placement to help organizations like UNICEF drive change. Services include brand strategy, advertising, and digital engagement tailored for mission-driven work. Their team specializes in translating complex issues into compelling narratives that inspire action and support across diverse audiences.
8. Weber Shandwick
Location: New York, NY
Year Founded: 2001
No. of Employees: 1001-5000
Specialties: Global PR, crisis management, thought leadership, digital strategies, public relations
Industry Served: Various
Weber Shandwick's dedicated social impact team helps nonprofits amplify their messages through global PR expertise. They provide crisis management, thought leadership, and digital strategies for organizations like UN Foundation. Their approach combines corporate PR sophistication with deep understanding of nonprofit challenges. Services include media relations, influencer engagement, and multi-channel campaigns designed to increase visibility and impact for social causes.
9. Burness
Location: Bethesda, MD
Year Founded: 1986
No. of Employees: 51-200
Specialties: Science communication, health policy, report dissemination, public relations, media outreach
Industry Served: Health, science, social justice
Burness partners exclusively with nonprofits and foundations to communicate for impact. They specialize in health, science, and social justice communications, helping organizations like Robert Wood Johnson Foundation share complex information effectively. Services include media outreach, report dissemination, and campaign development. Their team excels at making technical content accessible to diverse audiences while maintaining scientific accuracy and credibility.
10. The TASC Group
Location: New York, NY
Year Founded: 2001
No. of Employees: 11-50
Specialties: Media relations, crisis communications, reputation management, social media
Industry Served: Social services, education, poverty alleviation, nonprofits, advocacy organizations
The TASC Group provides strategic PR services to nonprofits and social enterprises creating positive change. They specialize in media relations, crisis communications, and reputation management for prominent organizations. Their team helps mission-driven organizations build visibility, credibility, and support through targeted storytelling and strategic outreach. Services include message development, media training, and campaign strategy.
11. Prosper Strategies
Location: Chicago, IL
Year Founded: 2012
No. of Employees: 2-10
Specialties: Nonprofit marketing, donor engagement, performance analytics, branding, fundraising, coaching
Industry Served: Health, hunger relief, education, non-profit
Prosper Strategies empowers nonprofits to maximize impact through data-driven marketing and communications solutions. They specialize in developing integrated strategies that enhance donor engagement, brand awareness, and fundraising performance for organizations like Feeding America. Their team combines nonprofit expertise with marketing analytics to create compelling narratives and measurable campaigns. Services include audience research, content strategy, and digital optimization tailored to mission-driven organizations seeking to amplify their reach and effectiveness in competitive landscapes.
12. MissionWired
Location: Washington, DC
Year Founded: 2007
No. of Employees: 51-200
Specialties: Digital fundraising, email marketing, donor retention, social media
Industry Served: Political, advocacy, social justice
MissionWired drives digital fundraising success for progressive nonprofits through sophisticated email programs and donor cultivation strategies. They help organizations like the Bill & Melinda Gates Foundation build sustainable revenue streams using data segmentation and behavioral targeting. Their full-service approach encompasses creative development, A/B testing, and lifecycle marketing tailored to nonprofit needs. The team specializes in converting one-time donors into recurring supporters through personalized engagement across digital channels.
13. Crosby Marketing Communications
Location: Annapolis, MD
Year Founded: 1973
No. of Employees: 51-200
Specialties: Environmental communications, crisis management, digital advocacy, Public Relations, Digital Marketing
Industry Served: Conservation, climate action, social justice, healthcare, various nonprofits, military and veterans
Crosby Marketing Communications specializes in communications for nonprofits driving social and environmental change. They help organizations amplify their impact through strategic storytelling, crisis management, and digital engagement. Their team works with clients like Conservation International to craft compelling narratives that inspire action and support. Services include brand positioning, media training, and campaign development tailored to mission-driven organizations. Crosby Marketing Communications's approach combines creative thinking with measurable results to help nonprofits navigate complex communications challenges and achieve their advocacy goals.
14. Beutler Ink
Location: New York, NY
Year Founded: 2010
No. of Employees: 11-50
Specialties: Content strategy, report development, editorial services, advocacy
Industry Served: Global health, education, philanthropy, political
Beutler Ink helps nonprofits and foundations communicate complex ideas with clarity and impact. They specialize in translating technical information into accessible content for organizations. Services include editorial strategy, report writing, and multimedia storytelling across digital platforms. Their team of writer-strategists crafts compelling narratives that bridge the gap between experts and public audiences, helping mission-driven organizations increase their influence and engagement through superior content.
15. CharityComms
Location: London, UK
Year Founded: 2005
No. of Employees: 11-50
Specialties: International NGO PR, brand strategy, sector training
Industry Served: Global development, humanitarian aid
CharityComms is the UK's leading professional body for nonprofit communicators, offering PR services and training to international NGOs. They provide strategic counsel on campaign development, stakeholder communications, and brand positioning for organizations like Oxfam and WaterAid. Their certified consultants help nonprofits navigate complex PR challenges while maximizing limited budgets through smart, measurable communications strategies.
How Did We Pick These PR Firms?
Industry Expertise and Nonprofit Focus
We prioritized firms with proven experience serving nonprofits, NGOs, and social impact organizations. Each agency on our list demonstrates deep understanding of mission-driven communications, from fundraising campaigns to advocacy work. We verified their portfolios for nonprofit-specific case studies and client testimonials.
Track Record of Success
Agencies were selected based on measurable results—whether increasing donor engagement, securing high-profile media placements, or amplifying policy change. Firms like Big Duck and M+R stood out for their documented impact on nonprofit growth and visibility.
Range of Services
We included firms offering full-spectrum PR services tailored to nonprofits: media relations, crisis management, digital storytelling, and grassroots mobilization. Specialized niches (e.g., environmental advocacy or health communications) were also considered to address diverse needs.
Reputation and Peer Recognition
Agencies were vetted through industry awards (e.g., PRWeek’s Nonprofit Campaigns), client reviews, and partnerships with major foundations. Firms like BerlinRosen and Fenton Communications have earned trust in the nonprofit sector over decades.
Accessibility for Nonprofits of All Sizes
We balanced firms serving large international NGOs with those supporting smaller nonprofits, ensuring options for varying budgets. Some agencies offer sliding-scale fees or pro bono support.
How to Choose the Right PR Firm for Your Business
Define Your Goals and Budget
Identify whether you need short-term campaign support (e.g., a fundraising push) or long-term strategy (e.g., brand awareness). Nonprofits with limited budgets might consider firms offering modular services or retainers under $5,000/month.
Assess Sector-Specific Experience
Look for agencies with expertise in your cause area (e.g., education, healthcare, climate). A firm like Spitfire Strategies excels in policy advocacy, while Rally focuses on digital fundraising.
Evaluate Their Approach to Measurement
Ask how they track success—whether through media impressions, donor conversion rates, or policy wins. Avoid firms that rely on vanity metrics instead of tangible outcomes.
Review Case Studies and Client References
Request examples of past work with nonprofits of similar size and scope. Did they help a peer organization secure op-eds in target outlets or rebrand effectively?
Consider Cultural Fit
Choose a team that aligns with your values and communication style. Schedule intro calls to gauge responsiveness and enthusiasm for your mission.
Scalability and Flexibility
Ensure the firm can adapt to your evolving needs, whether scaling up during crises or pivoting strategies based on new opportunities.
