Looking for top PR firms in South Carolina to elevate your brand’s presence? Whether you're a local business, nonprofit, or national company expanding into the Southeast, South Carolina is home to a wide range of skilled public relations agencies.
From Charleston to Columbia and Greenville, these firms offer services like media relations, crisis communications, branding, and digital strategy. Each brings unique industry experience, local insight, and creative execution.
Below we'll highlight 15 of the best PR agencies in South Carolina - covering their specialties, locations, and client focus—to help you find the perfect communications partner for your goals.
PR Firms and Agencies In South Carolina
1. Complete PR
Location: Greenville, SC
Year Founded: 2012
No. of Employees: 2-10
Specialties: Media relations, social media management, content creation, crisis communications
Industries Served: Various industries
Complete PR is a full-service public relations agency based in Greenville, South Carolina, that specializes in crafting powerful communications strategies. The agency offers services such as media relations, content creation, and social media management, with a focus on building long-term relationships between brands and their audiences. Complete PR works with businesses to elevate their visibility and strengthen their reputation through strategic messaging and tailored PR campaigns.
2. Smoak Public Relations
Location: Greenville, SC
Year Founded: 1993
No. of Employees: 2-10
Specialties: Strategic communication, media relations, event planning
Industries Served: Various industries
Smoak Public Relations, based in Greenville, South Carolina, is a full-service public relations agency that focuses on strategic communication, media relations, and event planning. With years of experience, Smoak PR helps clients develop impactful messaging and effective media strategies that enhance their reputation and visibility. The agency works closely with businesses to create tailored PR campaigns that meet specific goals and foster strong relationships with the media and target audiences.
3. Tinge communications
Location: Charleston, SC
Year Founded: 2018
No. of Employees: 2-10
Specialties: Public relations, marketing, branding strategies
Industries Served: Various industries
Tinge Communications is a vibrant public relations and marketing agency based in Charleston, South Carolina. The firm specializes in helping clients build strong brand identities and create meaningful connections with their audiences. Through customized public relations strategies, media relations, and branding services, Tinge Communications works to elevate businesses by enhancing their presence in the market. They focus on creating tailored campaigns that resonate and drive long-term success for clients across various industries.
4. Flock and Rally
Location: Columbia, SC
Year Founded: 2010
No. of Employees: 2-10
Specialties: Public relations, marketing, branding, event planning, social media
Industries Served: Education, transportation, lifestyle, and more
Flock and Rally is a women-owned integrated communications firm based in Columbia, South Carolina, offering public relations, marketing, branding, and event planning services. Since its establishment in 2010, the agency has worked with clients across sectors such as education, transportation, and lifestyle. Flock and Rally is known for its collaborative approach and commitment to community engagement, delivering strategic solutions that resonate with target audiences and drive positive results.
5. Lou Hammond Group
Location: Charleston, SC
Year Founded: 1984
No. of Employees: 11-50
Specialties: Public relations, digital and social media, integrated campaigns
Industries Served: Travel and hospitality, real estate, lifestyle, and more
Lou Hammond Group (LHG) is a full-service public relations and marketing agency with a presence in Charleston, South Carolina. Founded in 1984, LHG specializes in serving premium lifestyle audiences across various industries, including destinations, economic development, travel and hospitality, cruise, real estate, and more. They offer integrated marketing communications, public relations, digital and social media services, and have a reputation for creative and service excellence, earning one of the highest client-retention rates in the industry.
6. Chernoff Newman
Location: Charleston, SC
Year Founded: 1971
No. of Employees: 11-50
Specialties: Public relations, branding, digital marketing
Industries Served: Agriculture, Food and Beverage, Education, Energy, Financial/Insurance, Healthcare, Infrastructure, and more
Chernoff Newman is a full-service integrated marketing communications firm with offices in Columbia and Charleston, South Carolina. They specialize in sectors such as food and beverage, healthcare, energy, financial services, insurance, real estate, education, and workforce development. Their services encompass advertising, public relations, and marketing communications across multiple platforms. The agency has been recognized for its excellence, winning nearly 30 awards, including Best in Show at the American Advertising Awards and SCPRSA Mercury Awards. Their client-centric approach consistently delivers impactful and influential communications strategies.
7. Crawford
Location: Greenville, SC
Year Founded: 2010
No. of Employees: 11-50
Specialties: Branding, public relations, digital marketing, creative strategy
Industries Served: Healthcare, education, economic development, nonprofits, and more
Crawford is a full-service marketing and communications agency headquartered in Greenville, South Carolina. With a dynamic team of strategists, creatives, and storytellers, the agency delivers comprehensive services including branding, public relations, digital marketing, and media strategy. Crawford is known for its strategic, insight-driven approach, helping clients craft compelling narratives that connect with their audiences. Their client portfolio spans industries from healthcare to education, showcasing their versatility and commitment to delivering measurable results through powerful, integrated campaigns.
8. Hughes Agency
Location: Greenville, SC
Year Founded: 2001
No. of Employees: 11-50
Specialties: Public relations, marketing, advertising, branding
Industries Served: Real estate, healthcare, government, hospitality, and more
Hughes Agency, based in Greenville, South Carolina, is a full-service marketing, public relations, and advertising firm with decades of experience helping brands grow. Their integrated approach combines strategic planning, media relations, branding, and creative execution to provide measurable, meaningful results. Hughes Agency works with clients across industries including real estate, hospitality, healthcare, and government. Known for their strong community involvement and award-winning campaigns, they pride themselves on building lasting client relationships and delivering impactful, customized communication strategies.
9. Push Digital
Location: Charleston, SC
Year Founded: 2010
No. of Employees: 11-50
Specialties: Public relations, branding, political consulting
Industries Served: Political campaigns, advocacy groups, corporate sectors
Push Digital is a digital marketing agency headquartered in Charleston, South Carolina, specializing in public relations, branding, and political consulting. They focus on creating compelling content and targeted advertising campaigns to drive action and engagement. With a team of experienced professionals, Push Digital has worked with a diverse range of clients, including political figures, advocacy groups, and corporate entities, helping them navigate the digital landscape and achieve their strategic objectives.
10. South City Public Relations
Location: Charleston, SC
Year Founded: 2013
No. of Employees: 2-10
Specialties: Media relations, branding, event management, crisis management, social media
Industries Served: Food, hospitality, lifestyle
South City Public Relations is a boutique PR firm based in Charleston, South Carolina, specializing in food, hospitality, and lifestyle sectors. Established in 2013, they offer services including media relations, branding, and event management. Their team is dedicated to crafting personalized strategies that enhance brand visibility and engagement. South City PR prides itself on its deep industry knowledge and strong media connections, which enable them to deliver impactful results for their clients.
11. Momentum Marketing
Location: Charleston, SC
Year Founded: 2005
No. of Employees: 11-50
Specialties: Public relations, advertising, branding, digital marketing
Industries Served: Various industries
Momentum Marketing is a full-service marketing agency located in Charleston, South Carolina, offering public relations, advertising, branding, and digital marketing services. They cater to a diverse clientele, including automotive, retail, and hospitality industries. Their integrated approach combines creative strategies with data-driven insights to deliver measurable results. Momentum Marketing is committed to building strong brand identities and fostering meaningful connections between clients and their audiences.
12. JDPR
Location: Greenville, SC
Year Founded: 1991
No. of Employees: 2-10
Specialties: Strategic planning, media relations, digital marketing, advertising, branding
Industries Served: Telecommunications, sports, building materials and tools, hospitality, service sectors, retail
JDPR is a marketing communications firm based in Greenville, South Carolina, specializing in strategic planning, media relations, digital marketing, messaging, advertising, and branding. Since 1991, JDPR has committed to exceeding client expectations by delivering measurable results and impactful marketing strategies. They serve a broad spectrum of industries, including telecommunications, sports, building materials and tools, hospitality, service sectors, and retail, tailoring their services to meet each client's unique needs.
13. NP Strategy
Location: Columbia, SC
Year Founded: 2013
No. of Employees: 11-50
Specialties: Public relations, crisis management, media training, community engagement
Industries Served: Various industries
NP Strategy is a strategic communications firm headquartered in Columbia, South Carolina. They provide a range of services, including public relations, crisis management, media training, and community engagement. Their team comprises professionals with backgrounds in media, business, public policy, and communications, offering clients comprehensive strategies tailored to their unique challenges. NP Strategy serves clients across multiple sectors, focusing on building and protecting their reputations.
14. The Palladian Group
Location: Spartanburg, SC
Year Founded: 1999
No. of Employees: 11-50
Specialties: Strategic marketing, public relations, digital development, public affairs, video production, and conference planning
Industries Served: Various
Founded in 1999 by CEO Karen Floyd, The Palladian Group is a full-service marketing agency headquartered in Spartanburg, South Carolina. They offer a comprehensive suite of services, including strategic marketing, public relations, digital development, public affairs, and video production. Their expertise spans various sectors, providing tailored solutions to meet diverse client needs. The agency also publishes ELYSIAN, a quarterly magazine targeting a women-centric audience. With a 20+ year history, The Palladian Group has established a global client base, reflecting their commitment to innovative and effective marketing strategies.
15. Brandon
Location: Charleston, SC
Year Founded: 1959
No. of Employees: 51-200
Specialties: Public Relations, Branding, Media Buying, Digital Marketing, Content Strategy
Industries Served: Various
The Brandon Agency is a full-service, data-driven marketing and public relations firm headquartered in Myrtle Beach, South Carolina. Known for its strategic and creative expertise, the agency delivers integrated communications solutions that include public relations, branding, digital marketing, and media buying. The Brandon Agency works with regional and national clients, providing measurable results and building strong brand visibility. It’s also one of the few agencies in the U.S. certified as brand strategists by the Brand Establishment.
How Did We Pick These PR Firms?
Local Expertise and Proven Track Records
We prioritized PR firms based in South Carolina with deep local knowledge and a strong understanding of the regional media landscape. These agencies have demonstrated success working with clients across key cities such as Charleston, Columbia, Greenville, and Myrtle Beach. We evaluated case studies, press mentions, and testimonials to identify firms with proven track records of delivering results.
Industry Diversity
South Carolina serves a wide range of industries—from tourism and real estate to healthcare, technology, and education. To reflect this, we selected PR firms with expertise across multiple sectors. This allows businesses from various fields to find a relevant agency suited to their unique goals and communication needs.
Service Offerings and Specialties
Not all PR firms offer the same services. Some specialize in crisis communications, while others focus on media relations, branding, or digital PR. We reviewed each agency’s core offerings to ensure our list includes both full-service firms and boutique specialists that align with a range of business sizes and marketing strategies.
Online Presence and Accessibility
We also considered each agency’s professionalism, transparency, and accessibility. Agencies with strong websites, active social media, and up-to-date LinkedIn profiles stood out. These firms make it easier for potential clients to explore services, view team expertise, and initiate contact.
How to Choose the Right PR Firm for Your Business
Define Your PR Goals
Before reaching out to any firm, clearly define your goals. Are you looking for media exposure, crisis management, thought leadership, or brand awareness? Identifying your priorities will help you narrow down the agencies best suited for your needs.
Match Specialties to Your Industry
Choose a PR firm that understands your industry’s language, audience, and media outlets. Agencies with sector-specific experience—whether in healthcare, tech, education, or tourism—can offer more targeted strategies and faster results.
Consider Firm Size and Culture Fit
The size of a PR agency can impact the level of attention and resources you receive. Smaller firms may offer personalized service, while larger agencies may provide broader capabilities. Either way, culture fit matters—ensure the team aligns with your values and communication style.
Review Case Studies and Results
Ask for relevant case studies or client examples. Look for firms that have handled challenges similar to yours and delivered measurable outcomes. This insight helps you assess their creativity, strategy, and effectiveness.
Check for Transparent Communication
Finally, choose a PR partner that communicates clearly and consistently. A strong PR firm should offer realistic expectations, regular updates, and a collaborative approach—keeping you informed and involved every step of the way.
