Looking for the best PR firms in South Dakota? Whether you're a small business, nonprofit, or corporation, having a trusted public relations partner can elevate your brand, build credibility, and drive results.
South Dakota is home to several top-tier PR agencies that offer strategic communication, media relations, crisis management, and reputation-building services tailored to diverse industries. From Sioux Falls to Rapid City, these firms combine local expertise with national-level impact. In this article, we highlight the 15 best PR firms and agencies in South Dakota to help you find the right partner for your brand’s success.
PR Firms and Agencies In South Dakota
1. TallGrass
Location: Sioux Falls, SD
Founded: 2010
No. of Staff: 11-50
Services: Public Relations, Media Relations, Social Media Strategy, Thought Leadership, Strategic Planning, Brand Development, Content Creation
Industries Served: Various
Founded in 2010, TallGrass Public Relations is a full-service, boutique PR firm headquartered in Sioux Falls, South Dakota, with additional offices in New York and Los Angeles. The agency specializes in strategic communications, media relations, social media, and brand development, catering to clients across various industries. TallGrass is recognized for its creative messaging and results-driven campaigns, helping clients amplify their messages and achieve business growth. Their team of experienced professionals is dedicated to delivering tailored PR solutions that resonate with targeted audiences.
2. Cetera Services LLC
Location: Sioux Falls, SD
Founded: 2015
No. of Staff: 2-10
Services: Association Management, Public Relations, Strategic Planning, Facilitation, Professional Development
Industries Served: Various
Cetera Services LLC is a professional association management and communications firm based in Sioux Falls, South Dakota. Established in 2015 by Angela Lammers, CAE, the company provides tailored solutions to help organizations plan, progress, and perform. Cetera specializes in association management, public relations, strategic planning, and professional development, serving clients across various sectors. Their team of Certified Association Executives delivers customized services to support the unique needs of each organization.
3. Mud Mile
Location: Sioux Falls, SD
Founded: 2010
No. of Staff: 2-10
Services: Video Production, Public Relations, Digital Advertising, Social Media Strategy, Content Creation
Industries Served: Various
Mud Mile Communications is a content marketing agency headquartered in Sioux Falls, South Dakota, with an additional office in Omaha, Nebraska. Established in 2010, the firm prides itself on being the "anti-agency," focusing on delivering measurable results through its proprietary Modular Content Strategy™ (MCS). Mud Mile offers a range of services including video production, public relations, and digital advertising. The agency has garnered over 100 international awards, such as Emmys and Tellys, and collaborates with clients ranging from global brands like Coca-Cola to regional organizations.
4. Paulsen
Location: Sioux Falls, SD
Founded: 1951
No. of Staff: 11-50
Services: Public Relations, Strategic Planning, Digital Marketing, Creative Development, Media Buying & Placement
Industries Served: Agriculture, Rural Lifestyle, Energy, Education, Manufacturing
Paulsen is a full-service marketing and public relations agency based in Sioux Falls, South Dakota, founded in 1951. Specializing in connecting brands with rural audiences, Paulsen offers services such as public relations, strategic planning, digital marketing, and creative development. The agency has a strong focus on industries like agriculture, energy, education, and manufacturing, providing tailored communication strategies to meet the unique needs of each sector. Paulsen's commitment to understanding rural America sets it apart in the marketing landscape.
5. Factor 360, Inc.
Location: Pierre, SD
Founded: 1995
No. of Staff: 11-50
Services: Public Relations, Responsive Website Design, E-commerce Solutions, Content Management Systems, and Digital Marketing Strategies
Industries Served: Various
Factor 360, Inc., established in 1995 and headquartered in Pierre, South Dakota, is a full-service digital agency specializing in responsive website design and development. With over two decades of experience, the firm offers tailored solutions including custom web development, e-commerce platforms, content management systems, and digital marketing strategies. Factor 360 serves a diverse clientele, from small businesses to educational institutions, providing innovative and cost-effective digital solutions to enhance their online presence. Their commitment to quality and client satisfaction has made them a trusted partner in the digital landscape.
6. TDG Agency
Location: Deadwood, SD
Founded: 1994
No. of Staff: 2-10
Services: Public & Media Relations, Branding, Advertising Strategy, Video Production, Website Development, and Custom Publishing
Industries Served: Various
TDG Agency, established in 1994 and headquartered in Deadwood, South Dakota, is a full-service marketing and public relations firm. Specializing in sectors such as travel and hospitality, gaming, healthcare, energy, government, and nonprofits, TDG offers services including public and media relations, branding, advertising, video production, and website development. Their team of creatives, strategists, and developers collaborates closely with clients to craft compelling narratives and deliver measurable results. TDG is committed to building strong client relationships and fostering community engagement.
7. ADwërks
Location: Sioux Falls, SD
Founded: 1999
No. of Staff: 2-10
Services: Advertising, Marketing Communications, Design, Public Relations, Media Planning and Buying, Marketing Strategy
Industries Served: Various
ADwërks is a full-service advertising agency based in Sioux Falls, South Dakota, established in 1999. Renowned for its handcrafted marketing solutions, the agency positions itself as a trusted partner rather than just a vendor. With a small, dedicated team, ADwërks emphasizes building strong client relationships and delivering impactful results. Their approach focuses on creating big ideas and providing customized strategies that resonate with clients' unique needs. ADwërks' commitment to being an extension of their clients' teams sets them apart in the marketing landscape.
8. The Numad Group
Location: Rapid City, SD
Founded: 2011
No. of Staff: 2-10
Services: Communications and Creative Services, Fundraising, Program Design and Evaluation, Strategic Planning
Industries Served: Nonprofits
The Numad Group is a strategic communications and fundraising firm headquartered in Rapid City, South Dakota, with additional offices in Boston, Denver, and New York. Founded in 2011, the agency specializes in partnering with nonprofit organizations to advance their missions through creative solutions and innovative strategies. With over 60 years of combined experience in the nonprofit sector, Numad offers services including communications, fundraising, program design, and strategic planning, tailored to the unique needs of each client.
9. Dakota Marketing Solutions
Location: Sioux Falls, SD
Founded: N/A
No. of Staff: 1
Services: Search Engine Optimization, Pay-Per-Click Advertising, Social Media Marketing, Web Design, Public Relations
Industries Served: Various
Dakota Marketing Solutions is a digital marketing and public relations agency based in Sioux Falls, South Dakota. The firm specializes in enhancing online visibility for small and mid-sized businesses through tailored strategies. Their services encompass search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, web design, and public relations. By focusing on personalized solutions, Dakota Marketing Solutions aims to help clients increase website traffic and generate quality leads. Their commitment to client success is evident in their customized approach to each project.
10. Lawrence & Schiller
Location: Sioux Falls, SD
Founded: 1976
No. of Staff: 51-200
Services: Search Engine Optimization, Pay-Per-Click Advertising, Social Media Marketing, Web Design, Public Relations
Industries Served: Various
Lawrence & Schiller is a full-service marketing and public relations agency based in Sioux Falls, South Dakota, established in 1976. With over four decades of experience, the firm specializes in crafting data-driven, creative campaigns that deliver measurable results. Their services include public relations, branding, digital marketing, media strategy, and video production. Lawrence & Schiller serves a diverse clientele, including sectors such as tourism, healthcare, education, and retail, providing tailored communication strategies to meet each client's unique needs.
11. HenkinSchultz
Location: Sioux Falls, SD
Founded: 1991
No. of Staff: 11-50
Services: Public Relations, Branding, Digital Marketing, Graphic Design, Video Production, Web Development
Industries Served: Various
HenkinSchultz is a full-service creative agency based in Sioux Falls, South Dakota, established in 1991. Known for its innovative approach, the firm offers a comprehensive range of services including public relations, branding, digital marketing, graphic design, video production, and web development. HenkinSchultz specializes in crafting strategic campaigns that resonate with audiences and drive results. Their team of creative professionals is dedicated to delivering tailored solutions that meet the unique needs of each client.
12. Public Affairs Company (PAC)
Location: Sioux Falls, SD
Founded: N/A
No. of Staff: 11-50
Services: Grassroots Advocacy, Coalition Building, Strategic Communication, Media Relations, Public Policy Consulting
Industries Served: Various
Public Affairs Company (PAC) is a nationally recognized public relations and government affairs firm with a significant presence in Sioux Falls, South Dakota. This company specializes in grassroots advocacy, coalition building, and strategic communication. The firm excels in mobilizing community stakeholders and crafting persuasive messaging to influence public policy and opinion. PAC's expertise spans various industries, including energy, healthcare, technology, and infrastructure, making it a trusted partner for clients ranging from Fortune 500 companies to local nonprofits.
13. Insight Marketing Design
Location: Sioux Falls, SD
Founded: 2003
No. of Staff: 11-50
Services: Branding, Advertising, Digital Marketing, Public Relations, Web Development
Industries Served: Various
Insight Marketing Design is a full-service advertising and public relations agency based in Sioux Falls, South Dakota. Established in 2003, the firm specializes in creating strategic marketing solutions that drive results. Their team offers a range of services including branding, advertising, digital marketing, public relations, and web development. Insight Marketing Design is known for its collaborative approach, working closely with clients to develop customized campaigns that effectively communicate their brand messages. Their diverse portfolio includes work with clients in healthcare, education, agriculture, and manufacturing sectors.
14. Riverfront Digital
Location: Yankton, SD
Founded: N/A
No. of Staff: 11-50
Services: Public Relations, Social Media Marketing, Content Creation, Web Design, Search Engine Optimization
Industries Served: Various
Riverfront Digital is a boutique digital marketing and public relations agency based in Yankton, South Dakota. Specializing in enhancing online visibility for small and mid-sized businesses, the firm offers tailored strategies that encompass public relations, social media marketing, content creation, and web design. Their commitment to personalized solutions aims to help clients increase brand awareness and generate quality leads. Riverfront Digital's approach focuses on delivering measurable results through customized digital campaigns.
15. Ro·Sham·Bo Creative
Location: Rapid City, SD
Founded: 1989
No. of Staff: 11-50
Services: Public Relations, Reputation Management, Event Planning, Brand Development, Graphic Design, Animation, Video Production, Content Creation
Industries Served: Various
Ro·Sham·Bo Creative is a full-service marketing and public relations agency based in Rapid City, South Dakota. Established in 1989, the firm specializes in crafting compelling narratives and strategic communication plans that elevate brand visibility. Their services encompass public relations, reputation management, event planning, brand development, graphic design, animation, and content creation. Ro·Sham·Bo Creative is known for its innovative approach and commitment to delivering tailored solutions that meet the unique needs of each client. The agency serves a diverse clientele, including sectors such as healthcare, education, and non-profit organizations.
How Did We Pick These PR Firms?
1. Local Presence and Reputation
We prioritized PR firms with a strong presence in South Dakota—either headquartered in the state or with offices that serve local businesses and organizations. A firm that understands the regional market, media landscape, and community culture is better equipped to deliver relevant and effective strategies.
2. Core PR Services Offered
Every agency included in our list explicitly offers public relations or reputation management as a core service. While some also provide marketing, branding, or digital solutions, we focused on those whose expertise in earned media, strategic communications, and media outreach is clearly established.
3. Industry Experience
We evaluated the range of industries served by each firm. Firms that demonstrated versatility—serving sectors such as healthcare, education, nonprofit, agriculture, and technology—scored higher. This ensures relevance for businesses across different fields seeking targeted communication strategies.
4. Client Results and Case Studies
We reviewed each firm's published case studies, client testimonials, and media features to assess their ability to deliver measurable PR outcomes. This included coverage in credible publications, campaign success stories, and brand reputation improvements.
5. Online Visibility and Professionalism
A strong online presence was another key criterion. We assessed each firm’s website, social media presence, and search visibility to ensure they practice what they preach—maintaining their own brand as a demonstration of their capabilities.
How to Choose the Right PR Firm for Your Business
1. Define Your PR Goals
Before reaching out to an agency, clarify what you want to achieve. Are you seeking media coverage? Crisis management? Social media visibility? A clear set of goals will help you find a PR firm aligned with your vision.
2. Look for Relevant Industry Experience
Choose a firm that understands your industry. Agencies with prior experience in your sector are more likely to have the right media contacts, messaging tone, and regulatory knowledge to represent your brand effectively.
3. Evaluate Service Offerings and Capabilities
Some PR firms specialize in traditional media relations, while others focus on digital PR, reputation management, or integrated campaigns. Ensure the agency offers the specific services you need—whether it’s press release distribution, influencer outreach, or crisis communication.
4. Check Case Studies and References
Review past work and ask for client references. Look for measurable outcomes like earned media placements, audience engagement, and brand sentiment improvements. A reputable firm should be transparent about their successes and learning curves.
5. Consider Communication Style and Fit
PR is a collaborative, long-term partnership. Choose a firm that listens well, communicates clearly, and is responsive. Chemistry matters and your PR team should feel like an extension of your own business.
6. Budget and Contract Terms
Finally, evaluate the agency’s pricing structure and contract flexibility. Whether you're working on a monthly retainer or a project basis, make sure it aligns with your budget and expectations.
