Press release archive

Chow Tai Fook Jewellery Presented Brand Strategy at Paris Forum

Chow Tai Fook Jewellery discussed Chinese craftsmanship and contemporary design at the September 2025 Bonjour Brand Forum in Paris.

Paris, France

Announcement summary

Chow Tai Fook Jewellery took part in the Bonjour Brand Forum in Paris on September 25, 2025. Alan Chan, the group's chief brand officer, discussed how the company presents Chinese craftsmanship through contemporary jewellery design. NewswireJet carried an account of the event on September 29.

The company's later event update described its CTF Rouge and CTF Joie collections, store-design changes, and intellectual-property collaborations as examples of its brand strategy. Those are the company's own examples and interpretation, not independent evidence of commercial results or consumer response.

The event was framed around exchange between Chinese and French brands. The NewswireJet release emphasized cultural storytelling and the use of design to connect heritage with new audiences. Specific store counts or current availability are not repeated here because they can change over time.

Chow Tai Fook Jewellery Group's dated update is linked below for the issuer's fuller event account and images. This page preserves the historical presentation rather than endorsing a jewellery product.

Source and further information

Chow Tai Fook Jewellery Group's event update