Announcement
A NewswireJet announcement dated April 3, 2025 marked thirteen years of Mississippi State University's Bricks-to-Clicks marketing program. The program began in 2012 and is associated with Dr. James Barnes, an Extension professor who teaches practical digital-marketing planning to small-business owners. The university's own Extension pages confirm the program and Barnes's role.
The release described a progression from individual support for a Mississippi community to courses, workshops, coaching, digital resources, and a podcast. It reported more than 15,000 people trained over the program's history. That cumulative participation figure came from the program's own account, not an independent audit of distinct businesses or the economic outcomes of each participant.
The original announcement also made an estimate about money small businesses waste on marketing. The methodology for applying that figure to all small firms is not established here, so this summary does not present it as an industry benchmark. Readers who want current course topics, eligibility, schedules, or pricing should use the linked Mississippi State Extension program site rather than a 2025 release.
Source and further information
Mississippi State University Extension: Bricks-to-Clicks program